Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

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Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies.

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Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. brought the house down with one of the funniest, most profanity-laced speeches ever heard at a marketing conference.

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Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

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Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

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Adobe Experience Cloud Blog

JUNE 8, 2018

He loved to explain the clothes.’ ” Marketing that Suits. Syms’ obsession with educating his clients was, in fact, a form of content marketing. Not all marketers believe in this, but Sy managed to parlay the concept into a multimillion-dollar clothing empire that is still helping to educate today.

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Marketing Insider Group

DECEMBER 31, 2014

It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them. Information Is Beautiful’s 2014 Award Winners.

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Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” In this article, I’ll explain why brand mentions are the new backlinks. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. Moz wrote an excellent article explaining all this in 2014. But we’re not in 2014 any longer.

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Marketing Insider Group

APRIL 7, 2014

Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.” Lack of enough investment to build a brand publishing capability.

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Marketing Insider Group

AUGUST 5, 2015

Since its launch in April 2014, the brand has grown rapidly, generating $30 million in revenue over a 10-month period and expanding its team from five to 70 people. Per Casper’s announcement on its branded blog , Van Winkle’s is an “independent editorial venture, staffed by an award-winning team of journalists.

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Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

SEPTEMBER 19, 2013

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. What are the most common mistakes brands make with content marketing?

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Content Marketing Transform Thought Leadership Marketers 108

Marketing Insider Group

JUNE 18, 2015

So what if an automotive brand doesn’t portray the image it wants? Content marketing can help. According to research by Polk, an automotive market research firm, the average Lincoln buyer is older than the buyers of any other luxury car brand. Content marketing is a vital part of reaching younger audiences.

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Automobile Content Marketing Transform Marketers 104

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. 7 Ways To Solve The Content Marketing Planning Conundrum.

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Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. ” I don’t care what words you use to describe content marketing.

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Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. Predictions2018 Click To Tweet.

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Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

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Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

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Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” I told him I was in marketing. Ask most people what marketing is, and they will tell you it is an ad. Marketing Today Is Broken. Similarly, P&G took a similar approach with their Thanks Mom ad at the 2014 Olympics.

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Marketing Insider Group

AUGUST 17, 2015

Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand’s website? For this example, we’ll use a dance brand.

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Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

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Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Content gains trust. Content also endures.

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Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.

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Content Marketing Institute

AUGUST 17, 2020

Video now makes up 15% of brands’ content on the world’s biggest social media platform. million posts between 2014 and 2020. Continue reading → The post 6 Proven Tips for Successful Facebook Videos appeared first on Content Marketing Institute.

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Marketing Insider Group

JULY 14, 2015

Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. How To Keep Your Customers With Content Marketing. Keep Your Content Marketing Helpful.

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Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? BuddyScalera Click To Tweet.

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Pharmaceutical Branding Entertainment Health 108

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes.

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Education Marketing Strategy Branding Energy 111

Rock Content

OCTOBER 26, 2015

In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. LinkedIn members are primed for reading business-related content.

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Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

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Hubspot Marketing

APRIL 15, 2025

It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey. Heres the real question: If your brand isnt showing up when customers are searching, how much business are you losing to competitors? Table of Contents What is customer journey SEO? And that tortellini search?

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Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. AI in #contentmarketing: Find #SEO-friendly #content topics via text mining.

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Marketing Insider Group

OCTOBER 9, 2019

At least once since 2014, you’ve almost certainly turned the key in your car’s ignition, only to hear U2’s “Songs of Innocence” album ring out. You don’t need insider access to iCloud or a tight relationship with a tech executive to get your content out there or tell your brand story.

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Marketing Insider Group

SEPTEMBER 9, 2015

Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. The highly innovative program for its time single-handedly proved the business value of brands providing useful content to their customers. What are our fans reading most often? Blur the sell.

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Marketing Insider Group

JANUARY 19, 2015

Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore - 1 Million+ Views. Why Content Marketing Fails from Rand Fishkin – Nearly half a million views. This is a great presentation on the 5 big mistakes brands make with content marketing and a good primer on how to avoid them.

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Marketing Insider Group

NOVEMBER 15, 2021

One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing tactics all around you already without realizing it. How to create demand using content marketing.

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Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. You need to create content from a place of anticipating and fulfilling user needs.

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Marketing Insider Group

FEBRUARY 26, 2014

But that’s kind of totally against the point of content marketing: helping others with content they actually want or need. In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. Content that people actually want, like, consume and share.

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