Remove 2014 Remove Branding Remove Market Research
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Innovation in Marketing: A 2014 Survey Report

Adobe Experience Cloud Blog

Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. A total of 74% of the companies identified market directly to consumers. Only 1 in 10 (10%) find their organisations’ marketing is innovative.

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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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Making the Case for Content Marketing: Research & Statistics

Rock Content

Ascend Media notes that 74% of customers prefer to get to know a brand through articles than through ads. In 2014 the Pigeon update made search results more relevant. In addition to building your brand and empowering your audiences, content move your prospects and leads down the funnel. Content also endures.

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Brand Refresh vs Rebrand: Which is Best for You? [+Checklist]

Hubspot Marketing

Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes. In the early 1990s, Apple was slowly dropping out of the computer market. Brand Slogan. Brand Values.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Examples: Accenture TCS (Tata Consultancy Services) Source: Accenture Market research and analysis companies Market research firms come in all sizes and shapes. Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

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The Best In Automotive Content Marketing

Marketing Insider Group

So what if an automotive brand doesn’t portray the image it wants? Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences.

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13 Businesses With Brilliant Global Marketing Strategies

Hubspot Marketing

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?