Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. Which content marketing brands have rocked the boat and set the example? Which content marketing brands have rocked the boat and set the example? million views!

Content Marketing 111

Content Marketing Branding Food Millennials 111

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. 7 Personalized Marketing Examples. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Adobe Experience Cloud Blog

JUNE 25, 2014

At its best, a hashtag can also be the driving force behind your campaign and brand story. A broad hashtag can help organize and group together content, but if you want to tell a specific story or incite a specific consumer action tied to your brand, use a hashtag that is highly relevant to your brand identity or mission.

Branding 134

Branding Thought Leadership Millennials User-Generated 134

Hubspot Marketing

JUNE 14, 2023

Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. What are brand colors?

Branding 137

Branding Food Finance Fashion 137

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. For example, you could create a custom GPT to edit written content to reflect your brand voice. Like this: As a Google app, Gemini is integrated with many Google products. Use a friendly, upbeat tone of voice.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Hubspot Marketing

AUGUST 16, 2017

That's why we have a lot of respect for the brands that have done it right. In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia. It differentiates the brand.

Branding 145

Branding Food Automobile Advertising 145

Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Personalization covers a wide range of strategies leveraged by brands both online and offline.

Branding 125

Branding Retail Shoppers Customer loyalty 125

Marketing Insider Group

AUGUST 17, 2015

Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand’s website? For this example, we’ll use a dance brand. Dancing Shoes.

Branding 110

Branding Analytics Content Marketing SEO 110

Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Outgrowing a brand, or at least a brand name, is common. Think about your message.

Branding 145

Branding Food User-Generated SEO 145

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Goal : Understand how customers use your products.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. TAM Airlines – Social Baggage (2014-16). ? ?. Comics aren’t just SMASH, WHAM, KAPOW!

Pharmaceutical 111

Pharmaceutical Branding Entertainment Health 111

Hubspot Marketing

JANUARY 19, 2023

Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. Sounds like a dream, right?

Product 134

Product Branding Place Marketing Strategy 134

Adobe Experience Cloud Blog

DECEMBER 29, 2014

So if you are looking for a way to boost sharing and engagement or your brand image, think about running a year in review campaign. Let’s look at the benefits and some examples of brands that executed these campaigns well: Drive Sharing. Build Your Brand. Building your brand is another benefit to this type of campaign.

Thought Leadership 134

Thought Leadership User-Generated Promotion Digital Marketing 134

Many Chat

JUNE 3, 2022

Ecommerce sales have been steadily increasing since 2014 and are expected to surpass $7 billion by 2025. This is unsurprising, given that online brands are always exploring more ways to reach consumers and technology continues to simplify the checkout process. . But where should brands put their marketing efforts?

eCommerce 97

eCommerce Branding User-Generated Food 97

Hubspot Marketing

SEPTEMBER 25, 2019

Did you know that the most downvoted comment on Reddit was from a brand? Although the company stood up for its product and quickly responded to feedback, the comment may have made it seem like EA didn't care to make improvements based on what fans were saying. And surprisingly, that comment came from the major video game company EA.

Branding 112

Branding Fashion Marketing Marketers 112

Hubspot Marketing

JULY 31, 2018

In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. In the interest of convenience and comfortability, Timberland created a virtual fitting room in Moktow Gallery in 2014. Image courtesy of SephoraVirtualArtist.com.

Shoppers 145

Shoppers Marketing Marketers Food 145

Content Marketing Institute

NOVEMBER 15, 2018

Content is one of the best tools you have for earning trust, building your brand, generating site traffic and qualified leads, and everything in between,” writes John, co-founder and president of Calendar. Content is one of best tools for earning trust, brand building, & generating traffic & leads. johnhall Click To Tweet.

Branding 111

Branding Automobile Transform PR 111

Adobe Experience Cloud Blog

DECEMBER 10, 2014

Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. For its 2014 holiday campaign, Kate Spade created a clickable video featuring Anna Kendrick (and an incredibly adorable dog) called “The Waiting Game.”

Thought Leadership 134

Thought Leadership Promotion Branding Product 134

Hubspot Marketing

MAY 27, 2024

In this post, I’ll share 30 hidden messages in the logos of well-known brands. Hidden Messages in Popular Logos Here are some of the most thoughtfully crafted logo designs that convey hidden messages about the brand's history, values, and vision. This concept became integral to their brand and featured in the brand logo.

Branding 111

Branding Automobile Transform Manufacturing 111

Marketing Insider Group

AUGUST 5, 2015

Since its launch in April 2014, the brand has grown rapidly, generating $30 million in revenue over a 10-month period and expanding its team from five to 70 people. Per Casper’s announcement on its branded blog , Van Winkle’s is an “independent editorial venture, staffed by an award-winning team of journalists.

Content Marketing 97

Content Marketing Branding Price Marketers 97

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Content Marketing'

Content Marketing 134

Content Marketing Thought Leadership eBook Marketers 134

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. according to analysts at PQ Media.

Content Marketing 110

Content Marketing Marketers Marketing User-Generated 110

Neil Patel

SEPTEMBER 8, 2020

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018.

Branding 126

Branding Retail Real Estate SEO 126

Hubspot Marketing

NOVEMBER 12, 2019

As a marketing blogger, the reception of this show made me wonder, "if simply identifying with a unique character on a TV show gets people to tune in each week, what could inclusivity could do for a brand?". Keep reading to learn about how seven brands, including Google, absolutely nailed inclusive marketing in their campaigns.

Branding 99

Branding Marketers Marketing Advertising 99

Marketing Insider Group

JANUARY 19, 2015

Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore - 1 Million+ Views. This is a great presentation on the 5 big mistakes brands make with content marketing and a good primer on how to avoid them. no brand is your friend from Michael Paredrakos – 134K views. Best Slideshares.

Gen Z 111

Gen Z Millennials Content Marketing Advertising 111

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. ’ I think any organization that creates innovative products (or services) with a ‘customer first’ mentality can truly claim to be ‘customer-focused.’ That’s a great question.

Customer 78

Customer Transform Entertainment Real Estate 78

Hubspot Marketing

AUGUST 18, 2022

Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes. Apple updated its iconic logo from the dated rainbow to a sleeker, monochrome look to signal the change in its brand image.

Branding 98

Branding Customer loyalty Communications Social Media Marketing 98

Marketing Insider Group

FEBRUARY 26, 2014

I have already published some of my favorite slideshares and best videos from brands as examples. Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. Is Innovation Leading to a New Age of Productivity in the U.S.? ~ Content that people actually want, like, consume and share. What Would Steve Do?

Shipping 110

Shipping Content Marketing Promotion Place 110

Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. For example, once you get users following your brand on Instagram, you’ll want them to like your content so they see you more often. This creates more brand awareness and visibility for your content. Longer Videos on Instagram.

Branding 104

Branding User-Generated Social Media Marketing Management 104

Sprout Social

AUGUST 16, 2023

Plus, we’re sharing stories from brands that are driving smarter, faster business impact after making the switch to Sprout. Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014. What is Salesforce Social Studio?

Branding 96

Branding Transform User-Generated Food 96

Neil Patel

JULY 8, 2021

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. Wouldn’t you love to know: How much of a certain product your biggest rivals have in stock? How much other brands are charging for a specific item? Think about it.

Retail 144

Retail Transform Price Manufacturing 144

Adobe Experience Cloud Blog

JANUARY 5, 2015

It takes a lot of work—spanning from a company’s brand messaging to its product experience and beyond. So it’s no wonder that 93% of marketing respondents to StrongView’s 2014 Marketing Trends Survey say they plan to increase or maintain spending on activities focused on customer engagement. But how can they increase engagement?

Customer 134

Customer eBook Thought Leadership Market Trends 134

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. 30% of millennials engage with a brand on social at least once a month.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Neil Patel

JANUARY 27, 2021

They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. In 2014, social media was becoming the place to post your content. Not anymore.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

The CMO Survey

FEBRUARY 26, 2020

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues. For those marketers willing to take a stance, the most popular action is to allow employees to speak out on political issues followed by making changes to products and services. persons in February 2014 to 3.1 at present.

CMO 130

CMO Retail Price New Markets 130

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy. 2011: “Q.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108