Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Personalization covers a wide range of strategies leveraged by brands both online and offline.

Branding 125

Branding Retail Shoppers Customer loyalty 125

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Enter your domain or landing page and click Import Brand to add brand elements.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

DECEMBER 29, 2014

So if you are looking for a way to boost sharing and engagement or your brand image, think about running a year in review campaign. Let’s look at the benefits and some examples of brands that executed these campaigns well: Drive Sharing. Build Your Brand. Building your brand is another benefit to this type of campaign.

Thought Leadership 134

Thought Leadership User-Generated Promotion Digital Marketing 134

Hubspot Marketing

SEPTEMBER 25, 2019

Did you know that the most downvoted comment on Reddit was from a brand? Based on the responses of Redditors, it seemed they weren't falling for EA's community management approach: But, this struggle isn't uncommon for brands on Reddit. So, why is it that companies have a much easier time promoting themselves on other social networks?

Branding 112

Branding Fashion Marketing Marketers 112

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Promote Existing Content.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Goal : Maintain your brand. It’s like a two-way mirror that allows you to gain a complete picture of your customer and promote your brand in response. Did You Know?

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. It’s important to cross-promote your Instagram on Facebook and Twitter. Try holding Instagram contests , special promotions and other Instagram-only content through Stories. Longer Videos on Instagram. Edit Geo-tagged Content.

Branding 104

Branding User-Generated Social Media Marketing Management 104

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014. What do you think?

Logistics 106

Logistics Traditional Marketing Marketing Marketers 106

Neil Patel

SEPTEMBER 8, 2020

And, it released an algorithmic update, in July, 2014, to favor local businesses for neighborhood-focused mobile device queries. Next, Google plans to introduce promoted pins on Maps with a special API key. Another great feature that you get with the ad is in-store promotion. Google also realizes that your business is ‘special.’

Branding 126

Branding Retail Real Estate SEO 126

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

If you’re in the middle of 2014 planning, you may be re-thinking your social programs. Never forget that social is a two-way street – you can’t always be promotional. Promoted Posts. As a strategy on Twitter, we’ve had great success with Promoted Tweets in timelines. Follow the Golden Rules. Always add value.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Promotion 134

Adobe Experience Cloud Blog

DECEMBER 10, 2014

Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. For its 2014 holiday campaign, Kate Spade created a clickable video featuring Anna Kendrick (and an incredibly adorable dog) called “The Waiting Game.”

Thought Leadership 134

Thought Leadership Promotion Branding Product 134

Marketing Insider Group

FEBRUARY 9, 2015

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. Emojis use pictures that are governed by the Unicode Consortium – a nonprofit group formed in the 1980s to promote standardized coding. We are connected to more people.

Millennials 111

Millennials Gen Z Marketing Marketers 111

Marketing Insider Group

FEBRUARY 26, 2014

Sure I could just gather up all the stuff my team and I created and promote it here. I have already published some of my favorite slideshares and best videos from brands as examples. Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. Content that people actually want, like, consume and share.

Shipping 110

Shipping Content Marketing Promotion Place 110

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Search Engine Land

FEBRUARY 24, 2023

Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds 2019: Survey found the flag affected user behavior and brand perceptions. The Marquee HTML Google Easter Egg 2014: When you searched for [marquee html], the results count would scroll from right to left on the page.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Hootsuite

FEBRUARY 24, 2020

Just so it’s clear – I have/would never give permission for use of my son’s photo to promote any agenda of this vile man or that disgusting party. Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Hootsuite

NOVEMBER 25, 2015

This explosion in advertising options has left a lot of brands trying hard to play catch-up. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. That’s no small number.

Advertisers 112

Advertisers Advertising User-Generated Promotion 112

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. You have to promote and measure. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Hubspot Marketing

NOVEMBER 12, 2019

As a marketing blogger, the reception of this show made me wonder, "if simply identifying with a unique character on a TV show gets people to tune in each week, what could inclusivity could do for a brand?". Keep reading to learn about how seven brands, including Google, absolutely nailed inclusive marketing in their campaigns.

Branding 99

Branding Marketing Marketers Advertisers 99

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. 30% of millennials engage with a brand on social at least once a month.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Sprout Social

AUGUST 16, 2023

Plus, we’re sharing stories from brands that are driving smarter, faster business impact after making the switch to Sprout. Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014. What is Salesforce Social Studio?

Branding 96

Branding Transform User-Generated Food 96

Hubspot Marketing

FEBRUARY 23, 2017

Friendster was also used to learn about local events, pop culture news, and to connect with brands also sharing information on the platform. Orkut was launched by Google in 2004 and shut down in 2014. Open Diary was founded in 1997 and closed in 2014. At its peak, Friendster had roughly 115 million users around the world.

User-Generated 145

User-Generated Social Media Marketing Advertisers Advertising 145

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. Social proof is used in marketing all the time to foster trust between a brand and its target audience. Brands often do this by sharing customer reviews. The first is through social challenges. Non-profit orgs can also use social proof to drive action.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media. For 2014 , my marketing predictions were all about content, data and culture.

PR 109

PR Marketing Marketers Entertainment 109

Marketing Insider Group

JANUARY 2, 2015

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Blogging, email marketing, and social media are the main drivers of brand engagement. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Where Are We Coming From?

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Martech

APRIL 5, 2022

McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x

Gen Z 115

Gen Z Millennials Customer Acquisition Advertisers 115

Sprout Social

FEBRUARY 5, 2020

Here, we’re going to try to make sense of Facebook reach and how it can help grow your brand. You’ll need to take your overarching brand strategy into account to determine whether you should be focusing on increasing your post or page reach. If brand awareness is your goal, increasing your page reach is usually the better target.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Sprout Social

MAY 24, 2016

It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. Kick off your contest preparation by reading the Guidelines for Promotions on Twitter. Increase followers and brand mentions. Twitter contests, while certainly valuable for engagement, can double as vehicles for your brand’s story.

Law 109

Law User-Generated Promotion Branding 109

Content Marketing Institute

JULY 3, 2018

About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.

Content Marketing 112

Content Marketing Promotion B2C Marketing 112

Marketing Insider Group

JUNE 18, 2015

So what if an automotive brand doesn’t portray the image it wants? The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences.

Automobile 104

Automobile Content Marketing Transform Marketing 104

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. Also, when sharing content on behalf of your brand, make sure your posting it as your brand, and not as yourself.

Real Estate 134

Real Estate Promotion User-Generated Analytics 134

Sprout Social

FEBRUARY 10, 2022

The importance of thoughtful and original branding can’t be overstated. You shouldn’t be saddled with a brand identity that doesn’t make sense, right? Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. The short answer?

PR 140

PR Communications Copywriting Branding 140

Hootsuite

JUNE 25, 2019

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. residents only.

User-Generated 112

User-Generated Food Promotion Transform 112

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy. Market Share.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Adobe Experience Cloud Blog

DECEMBER 27, 2016

At this early stage, your goal as a marketer is to make your brand both known and relevant to your potential and existing customers. Whether they’ve engaged with you or not before, it’s important to keep your brand top-of-mind as they encounter other campaigns from all sorts of companies. Engagement. Retention/Loyalty.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Place 145

Place Promotion Transform Product 145