Martech

APRIL 10, 2024

She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.

CRM 111

CRM Inbound Marketing CMO Management 111

Marketing Insider Group

JANUARY 2, 2015

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 78% of CMOs believe custom content is the future of marketing. In 2013, 38% of B2B marketers were using infographics, compared with 51% in 2014.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Adobe Experience Cloud Blog

JANUARY 2, 2014

The Analyst and Marketing Automation Manager need to work closely together to review data sets, test hypotheses and ensure the Marketing Automation and CRM systems are capturing meaningful information for the CMO, CFO, and CEO. Want to find out more about structuring your marketing automation team? Director of Marketing at Marketo. “

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Adobe Experience Cloud Blog

SEPTEMBER 14, 2016

In September 2014, our Sr. It’s been nearly two years since then and we’ve enjoyed a diverse range of speakers–from Clara Shih, CEO of Hearsay Social, to Jamie Gutfreund, Global CMO of Wunderman. Read on to see how you can take the initiative at your company to drive engagement and elevate your fellow women (and men) in business.

Thought Leadership 134

Thought Leadership Logistics Food Education 134

Marketing Insider Group

JUNE 18, 2015

In 2014, Land Rover embarked on a unique branded content project – an interactive digital book, “ The Vanishing Game ,” written by British author, William Boyd. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014. Uwe Ellinghaus, CMO, Cadillac. Land Rover’s “The Vanishing Game”.

Automobile 104

Automobile Content Marketing Transform Marketing 104

Marketing Insider Group

SEPTEMBER 19, 2013

What changes are in store for content marketing in 2014? 2014 will see brand content marketing teams that take on the look and feel of real newsrooms including the technical platforms to support that. Our own CMO, Jonathan Becher (@ jbecher on Twitter) was listed as one of the most social CMOs.

Content Marketing 108

Content Marketing Transform Thought Leadership Marketing 108

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

Customer 78

Customer Transform Entertainment Real Estate 78

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey. Why Customers?

CMO 107

CMO Marketing Marketers Place 107

Martech

MAY 24, 2024

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO Marketing Cloud. They included new Einstein Copilots for marketers and merchants and Einstein Personalization. “There’s always time for adoption,” Jania agreed.

Shoppers 111

Shoppers CMO Customer Product 111

Marketing Insider Group

FEBRUARY 17, 2015

Similarly, P&G took a similar approach with their Thanks Mom ad at the 2014 Olympics. We do what we’re asked to do and yet the vast majority of CEOs are unhappy with the job being done by the CMO. Dove followed that up by asking what it means to be a real man, in this year’s Superbowl ad Real Strength.

Content Marketing 111

Content Marketing CMO Marketing Marketers 111

Marketing Insider Group

JUNE 14, 2015

According to CMO, 84% of US smartphone shoppers already use their phones to assist them in their shopping while in physical stores. In 2014 Neiman Marcus led this trend by launching its mobile app, NM App. In marrying the online and offline experience, mobile is the key differentiator we’re expecting to see soar in 2015.

Retail 107

Retail Shoppers Fashion CMO 107

Martech

OCTOBER 20, 2022

But lately, we’ve seen a trend with major brands dropping the CMO role for chief digital officers and chief customer officers — both of which often oversee the marketing technology function. Sheldon Monteiro, who helped Brinker come up with the original roles in 2014 is now a chief product officer at Publicis Sapient.)

CMO 101

CMO Analytics Shipping Marketing 101

Adobe Experience Cloud Blog

JANUARY 2, 2014

The analyst and marketing automation manager need to work closely together to review data sets, test hypotheses and ensure the marketing automation and CRM systems are capturing meaningful information for the CMO, CFO, and CEO. Want to find out more about structuring your marketing automation team? Director of Marketing at Marketo. “

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020).

Whitepaper 141

Whitepaper CMO Marketing Marketers 141

CMO Network

MAY 20, 2022

In 2014, the auteur threw his hat into the TV measurement ring with his startup, EDO. Now, the company's winning over marketers, networks and investors in the battle for TV budgets.

Entertainment 98

Entertainment CMO Marketing Marketers 98

Search Engine Land

FEBRUARY 6, 2023

Suspected Paid-Link Penalty Hasn’t Hit Expedia Bottom Line — Yet 2014: Said Expedia: “Our traffic from Google, both on a paid and an organic basis, continues to increase on a year-on-year basis.” Bing Teams Up With The Hollywood Reporter In Anticipation Of The Oscars 2014: To create the “ultimate Oscars resource guide.”

Search Marketers 77

Search Marketers SEO Marketers Marketing 77

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

originates from mobile devices and about half of all internet traffic now flows through mobile apps, according to CMO Council. Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. In fact, 60% of all internet activity in the U.S. So how can you optimize for mobile ?

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

SocialPilot

FEBRUARY 9, 2024

He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Then, a new CMO joined the firm, and budgets were put on hold. In November 2017, the content marketing director was called into the CMO’s office.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Duct Tape Marketing

NOVEMBER 13, 2014

According to a CMO Council report only 15% of marketers believe their companies are doing a very good job of integrating disparate customer data sources and repositories. Related posts: 2014 and the Future of Social Media, Through the Eyes of Buffer Enjoy this guest post from Leo Widrich COO at Buffer.

Retail 78

Retail Shipping CMO Social Media Marketing 78

Adobe Experience Cloud Blog

MARCH 30, 2016

And unless your company has been hiding under a rock for most of the last decade, you’ve probably already increased your digital marketing budget pretty substantially to accommodate the need for a website, social media presence, and email marketing campaigns (at the very least).

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Search Engine Land

MARCH 7, 2023

Sullivan reiterated this point in 2014: Doing SEO, SEM or social media marketing isn't "growth hacking." — Danny Sullivan (@dannysullivan) January 4, 2014 The person putting together an SEM strategy is likely the CMO or VP of Marketing putting together their overall marketing strategy.

SEO 92

SEO PR Marketing Marketers 92

Adobe Experience Cloud Blog

APRIL 18, 2017

Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day.

Thought Leadership 91

Thought Leadership CRM Marketing Marketers 91

Hubspot Marketing

NOVEMBER 16, 2017

The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015. It wouldn’t be that high without the explainer video.” - Ian Blain, Co-founder and CMO of BuildFire. Currently, YouTube boasts nearly two billion monthly users who watch more than an hour of video content daily, on average.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020).

Whitepaper 95

Whitepaper CMO Marketing Marketers 95

Hubspot Marketing

AUGUST 16, 2017

scribbled above celebrities, animals, and children with milk mustaches, which ran from 2003 until 2014 -- making this campaign one of the longest-lasting ever. You have to create a cultural phenomenon and then constantly nurture it to keep it fresh," MasterCard CMO Raja Rajamannar told Dan. The simple words "Got Milk?"

Branding 145

Branding Food Automobile Advertising 145

Rock Content

JULY 20, 2020

If we think of the CMO as a chef in a restaurant, they will have to find their own, unique recipes. A CMO needs to invest in the right tools and the right material to produce the most engaging and flavorful email strategy they can. The Do’s and Don’ts of an Email Marketing recipe.

Email Marketing 72

Email Marketing Food CMO Marketing 72

Econsultancy

FEBRUARY 18, 2022

The ‘AerieReal’ campaign has consistently promoted self-empowerment in women, with its initial 2014 campaign promoting its own use of un-retouched images. Lingerie brand Aerie is a good example of a values-driven company, and one that has incorporated values into all aspects of marketing since its launch.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Moz

MARCH 12, 2019

It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs. This type of scenario can become commonplace when senior decision-makers don’t trust their staff — often, it's a CMO, or similar executive leader, that hasn't dipped their toe in SEO for a decade or more.

SEO 54

SEO Branding Real Estate Price 54

Duct Tape Marketing

APRIL 19, 2023

I mean, we have a, you know, this idea of fractional CMO or fractional cfo, f you know, it's really made itself to the small business who maybe 10 years ago thought, oh, I don't have C-Suite, you know, positions, , I mean, they do. This goes back to 2014 and all the way until we started and we were able to provide that service.

CRM 91

CRM Place Management Education 91

Martech

APRIL 18, 2024

Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Whitepaper 113

Whitepaper Analytics User-Generated CMO 113

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day !

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% since the survey first began in 2014. ” Marketing budgets now equate to just 6.4% of revenue. of overall company revenue, down from 11% in 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52