2014, CMO and Direct Marketing - Marketing Pro Pulse

The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% ” Until this year, marketing budgets have retained a relatively steady share of revenue, between 10.2-12.1% of revenue.

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Marketing Pro Pulse

The CMO Six-Pack: How to Pump Up Your Pipeline

Stats roundup: the impact of Covid-19 on marketing & advertising

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