Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

Thought Leadership 134

Thought Leadership CRM Marketers Marketing 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

Thought Leadership 100

Thought Leadership CRM Marketers Marketing 100

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. Content marketing started as the alternative to the ad age. image source. Cisco has been pushing content for years.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145