Duct Tape Marketing

NOVEMBER 13, 2014

According to a CMO Council report only 15% of marketers believe their companies are doing a very good job of integrating disparate customer data sources and repositories. Related posts: 2014 and the Future of Social Media, Through the Eyes of Buffer Enjoy this guest post from Leo Widrich COO at Buffer.

Retail 78

Retail Shipping CMO Social Media Marketing 78

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Content Marketing Jay Baer Jay has been an eminent advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations, Oracle, Cisco, and more.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

NOVEMBER 16, 2017

The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015. It wouldn’t be that high without the explainer video.” - Ian Blain, Co-founder and CMO of BuildFire. Minimizing risk is key when introducing a new medium to your landing pages or content marketing plan.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Rock Content

JULY 20, 2020

The Do’s and Don’ts of an Email Marketing recipe. How do you integrate email marketing into your content plan without becoming just another piece of bland food in your audience’s inbox? If we think of the CMO as a chef in a restaurant, they will have to find their own, unique recipes.

Email Marketing 72

Email Marketing Food CMO Marketers 72

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. Content marketing started as the alternative to the ad age. Who’s Increasing Their Content Marketing Budget? image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% ” Until this year, marketing budgets have retained a relatively steady share of revenue, between 10.2-12.1% of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52