Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). This is why you want customer advocates.

Whitepaper 141

Whitepaper CMO Marketing Marketers 141

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

MARCH 30, 2016

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). This is why you want customer advocates.

Whitepaper 95

Whitepaper CMO Marketing Marketers 95

Martech

APRIL 18, 2024

Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Whitepaper 117

Whitepaper Analytics User-Generated Key Performance Indicator 117

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145