Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. 2014 will be the year of brand publishing.

Transform 110

Transform Entertainment Marketing Marketers 110

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). CONTENT MARKETING with ANN HANDLEY. Unless you’ve been writing your content under a rock (maybe you write your content ON rocks?) Where : Moscone West, 2014-2016.

Thought Leadership 134

Thought Leadership Event Marketing Marketing Marketers 134

Marketing Insider Group

JULY 23, 2014

Just six months into the year and there’s already more than a dozen presentations with over 100,000 pageviews in the marketing category alone. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. geekingout ).

Gen Z 111

Gen Z Millennials Content Marketing Place 111

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Struggle to Provide Engaging Content.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Practical eCommerce - Marketing

SEPTEMBER 21, 2022

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. The post 5 Content Marketing Ideas for October 2022 appeared first on Practical Ecommerce. This October 2022 installment includes financial planning, holiday gifting, and Internet Day.

Content Marketing 141

Content Marketing eCommerce Marketing Marketers 141

Adobe Experience Cloud Blog

MARCH 28, 2014

Social media marketing – A social media platform will automate features such as posting, listening, and engagement, and provide information on the ROI of your social programs. Content marketing – Content marketing is a great way to start making a name for yourself in your industry. Don’t forget the schwag!

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Thought Leadership Marketing Marketers Place 133

Practical eCommerce - Marketing

OCTOBER 18, 2022

Since 2014, we've published a monthly list of content ideas for merchants. The post 5 Content Marketing Ideas for November 2022 appeared first on Practical Ecommerce. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more.

Content Marketing 136

Content Marketing eCommerce Marketing Marketers 136

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? Why, that would be content marketing masters GE. This variety of photo-based, number-based, and illustration-based infographics is enough to inspire every content marketer and graphic designer. GE: Why Waste Energy On Wastewater?

Content Marketing 144

Content Marketing Energy Education Marketing 144

Adobe Experience Cloud Blog

SEPTEMBER 8, 2014

Author: Rachel Yarnold Content Marketing World 2014 is here! And that means content marketers are flocking by the thousands to Cleveland, Ohio for a two-day extravaganza hosted by the Content Marketing Institute. She’ll reveal how you can be a content rockstar – even without any backup singers.

Content Marketing 133

Content Marketing Thought Leadership Food Marketing 133

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. brought the house down with one of the funniest, most profanity-laced speeches ever heard at a marketing conference. Get case studies.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Practical eCommerce - Marketing

MARCH 3, 2022

Since 2014 Senior Contributor Armando Roggio has published a monthly content marketing idea generator for ecommerce merchants. The post 5 Content Marketing Ideas for April 2022 appeared first on Practical Ecommerce. His April 2022 installment includes listicles, music, and more.

Content Marketing 110

Content Marketing eCommerce Marketing Marketers 110

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Marketing Insider Group

DECEMBER 31, 2014

This variety of photo-based, number-based, and illustration-based infographics is enough to inspire every content marketer and graphic designer. And for more great articles on great examples of infographics, check out: Fast Company’s Best Infographics of 2014. Information Is Beautiful’s 2014 Award Winners.

Content Marketing 111

Content Marketing Energy Marketing Marketers 111

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Practical eCommerce - Marketing

MAY 5, 2022

Since 2014, we've published a monthly list of content ideas for ecommerce merchants. The post 5 Content Marketing Ideas for June 2022 appeared first on Practical Ecommerce. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more.

Content Marketing 108

Content Marketing eCommerce Marketing Marketers 108

Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. Which content marketing brands have rocked the boat and set the example? It’s definitely a marketing “grand slam.”. Refinery 29.

Content Marketing 111

Content Marketing Branding Food Millennials 111

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

APRIL 7, 2014

Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.” Failure to link content marketing efforts to business outcomes.

Content Marketing 111

Content Marketing Customer CRM Marketing 111

Marketing Insider Group

SEPTEMBER 19, 2013

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. What are the most common mistakes brands make with content marketing?

Content Marketing 108

Content Marketing Transform Thought Leadership Marketing 108

Practical eCommerce - Marketing

MARCH 5, 2023

Since 2014 we've published a monthly series of content marketing ideas. The post 5 Content Marketing Ideas for April 2023 appeared first on Practical Ecommerce. This installment focuses on articles and videos with April-holiday themes.

Content Marketing 98

Content Marketing eCommerce Marketing Marketers 98

Marketing Insider Group

JUNE 18, 2015

Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Andrew Fick , Group Marketing Manager, Lincoln.

Automobile 104

Automobile Content Marketing Transform Marketing 104

Practical eCommerce - Marketing

FEBRUARY 6, 2022

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. The post 5 Content Marketing Ideas for March 2022 appeared first on Practical Ecommerce. This March 2022 installment includes workshops, how-to, and more.

Content Marketing 98

Content Marketing eCommerce Marketing Marketers 98

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. ” I don’t care what words you use to describe content marketing.

Content Marketing 111

Content Marketing Thought Leadership Entertainment Marketing 111

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I thought augmented reality marketing might become a reality (boy was that wrong.) My Main Content Marketing Prediction For 2016?

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketing 110

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. 7 Ways To Solve The Content Marketing Planning Conundrum.

Marketing Plan 109

Marketing Plan Content Marketing Marketing Marketers 109

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, content marketing director, Cleveland Clinic. Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketing Marketers 112

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 134

Content Marketing User-Generated Analytics Marketing 134

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.

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Content Marketing Promotion B2C Marketing 112

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” I told him I was in marketing. Ask most people what marketing is, and they will tell you it is an ad. Marketing Today Is Broken. Similarly, P&G took a similar approach with their Thanks Mom ad at the 2014 Olympics.

Content Marketing 111

Content Marketing CMO Marketing Marketers 111

Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Content gains trust.

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Market Research Content Marketing Marketing Marketers 111

Marketing Insider Group

JULY 14, 2015

Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. How To Keep Your Customers With Content Marketing. Keep Your Content Marketing Helpful.

Content Marketing 105

Content Marketing Customer Thought Leadership Inbound Marketing 105

Content Marketing Institute

AUGUST 17, 2020

million posts between 2014 and 2020. Continue reading → The post 6 Proven Tips for Successful Facebook Videos appeared first on Content Marketing Institute. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5

Content Marketing 145

Content Marketing Branding Marketing Marketers 145

Rock Content

OCTOBER 26, 2015

In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. LinkedIn members are primed for reading business-related content.

Content Marketing 67

Content Marketing User-Generated PR eBook 67