Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Struggle to Provide Engaging Content.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Businesses Grow

JULY 29, 2024

I broke my own rule In many of my books and speeches, I implore marketers to stop doing what people hate — interrupting, intercepting, and spamming, for example. In 2014, Ethan Zuckerman, the inventor of the pop-up ad, wrote a lengthy apology for his creation in The Atlantic. The research is overwhelming.

Branding 99

Branding Education Place Customer Acquisition 99

Content Marketing Institute

DECEMBER 5, 2017

How Financial Services Companies Build Relationships Through Content. Widen: Online courses bring higher customer retention rate. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111

Education Marketing Strategy Branding Energy 111

Businesses Grow

JANUARY 15, 2024

The topic was familiar enough — social media and content marketing. Back then, producing corporate content was still a novel idea. Content fueled this concept of inbound marketing. The world was flooded with content, and the easy days of content marketing were coming to an end.

Outbound Marketing 116

Outbound Marketing Inbound Marketing Content Marketing B2C 116

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing is a marketing model that requires a lot of marketing messages to be pushed out through various channels in the hope that the right message makes it to the right person. This is an expensive marketing model. Outbound marketing is a very expensive endeavor. photo credit: State of Inbound 2014.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Search Engine Land

JANUARY 22, 2023

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. So Barry Schwartz made one.

Search Marketers 83

Search Marketers Health Marketers Marketing 83