Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Duct Tape Marketing

FEBRUARY 10, 2014

Below is a refresher of my approach to developing and implementing a content plan with your overall business objectives and strategy in mind. I’ve updated the calendar element with my plan for 2014. My editorial themes for 2014: January – Planning and organizational development. February – Offline marketing.

eBook 78

eBook Outbound Marketing PR Marketing Strategy 78

Duct Tape Marketing

MARCH 21, 2014

5 Content Statistics Every Marketer Must Understand written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Helen Nesterenko – Enjoy! How We Market. Photo credit: freedigitalphotos.

Whitepaper 78

Whitepaper eBook Marketing Marketers 78

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads.

Thought Leadership 134

Thought Leadership Inbound Marketing PR Marketing 134

Hubspot Marketing

APRIL 21, 2022

Download a content map template. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Download Your Free Template Now.

Price 145

Price CRM eBook Marketing 145

Marketing Insider Group

AUGUST 30, 2021

It seems we’ve become publishing machines, creating content for content’s sake. A friend of mine said the enemy of content marketing is content marketing. Our customers don’t need more content. Also, I rarely hear customers use the word content. Feel what they feel. See what I mean?

Whitepaper 141

Whitepaper CMO Marketing Marketers 141

AWeber

NOVEMBER 22, 2023

If you’re new to marketing or coaching, we recommend starting with a simple marketing plan you can expand upon over time: One social media channel, plus One landing page paired with email marketing automation, plus One additional channel, if time allows, such as content marketing, speaking engagements, podcasting, etc.

eBook 104

eBook Marketing Plan Influencer Marketing Marketing 104

Marketing Insider Group

AUGUST 30, 2021

It seems we’ve become publishing machines, creating content for content’s sake. A friend of mine said the enemy of content marketing is content marketing. Our customers don’t need more content. Also, I rarely hear customers use the word content. Feel what they feel. See what I mean?

Whitepaper 95

Whitepaper CMO Marketing Marketers 95

Hubspot Marketing

JANUARY 11, 2023

Then jot down the content types or resources you can curate to support your post ideas. Links to articles or ebooks? But don’t be afraid to curate good content across social media, blogs, and newsletters at the same time. Figure out a schedule for your curated content. Are they videos? Slideshows? Charts and graphs?

Thought Leadership 128

Thought Leadership SEO Inbound Marketing eBook 128

Duct Tape Marketing

DECEMBER 7, 2015

But that doesn’t mean that your older customers are not doing the same thing: following a 2014 study, Google made it widely known that half of consumers will visit a store the same day they run a local search. Perry is a marketing consultant, business advisor and author. Remember, that study was conducted nearly two years ago.

SEO 53

SEO eBook Finance B2C 53

Neil Patel

JANUARY 21, 2021

Pigeon (July 2014): Worked to integrate local search results like Google Maps. The reason is because visitors who search for informational keywords like: How to clear acne with home products How to install WordPress Make money online for free Free ebook download Top 10 free article spinners.

SEO 145

SEO User-Generated Analytics Health 145

Duct Tape Marketing

JANUARY 25, 2016

For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Like the mobile friendly ranking update that was launched in 2014, Google is now starting to give some pretty strong hint that schema will become a direct ranking factor.

SEO 53

SEO User-Generated eBook Place 53

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content.

B2C 145

B2C eBook Analytics Promotion 145

Hubspot Marketing

JANUARY 11, 2023

One of the biggest mistakes you can make is assuming that your content will perform if you haven't actually considered your audience or the actions you want them to take. Writing for yourself won’t always resonate with your intended audience,” said former Senior Content Marketing Manager at HubSpot Christina Perricone.

User-Generated 145

User-Generated Law SEO Promotion 145

Duct Tape Marketing

DECEMBER 1, 2022

John Jantsch (06:12): So, I mean, on the surface, everybody writes, you know, sounds like a book about writing, and of course it is a book about writing, but you, because of your world of being in content and marketing, I mean, a lot of people that have purchased this book have purchased this as a content marketing book as well.

Whitepaper 97

Whitepaper Communications Branding Content Marketing 97