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Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014event plan. Are you ready for the many marketingevents taking place in the new year? Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display.
Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend MarketingEvents in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketingevents. Regardless of where you live (or do business), these events are worth traveling for.
Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). This week, we’ve pulled together our own list of absolutely, positively, do-or-die, can’t miss events at Summit. CONTENTMARKETING with ANN HANDLEY. Where : Moscone West, 2014-2016.
Event Advice From The Masters. Pam Kozelka, is the VP of Operations at the ContentMarketing Institute , the organization that puts on the amazing ContentMarketing World every fall. This year ContentMarketing World will be held in Cleveland, OH. ContentMarketing'
Contentmarketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Contentmarketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, contentmarketing stands out because it is completely sustainable.
Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Cross Channel Marketing Conference – August 16 th -19 th – Lake Tahoe, CA. ContentMarketing World – September 8-11 – Cleveland, OH. Is there a killer event that we missed? Or a personal favorite from 2014? EventMarketing b2b Consumer'
Each technique uses technology and eventmarketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Your eventmarketing strategy is no exception. Tickets for next year’s event.
Q: Jaime, at a recent ON24 Webinar World event you were christened “the Webinar Queen of RSM” and your success with your webinar programs was compared with Mark Bornstein , the VP of ContentMarketing at ON24 and their self-professed “Chief Webinerd”. Connect with her on Linked-In.
Sometimes the hardest part of a contentmarketer’s job is coming up with new and fresh content ideas. All contentmarketers and creators have a handful of brands or publications that they aspire to be on par with – in terms of content quality, authority, design, experimentation with formats, etc.
Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.
The first field of sunflowers was planted in 2014 to draw attention to the lack of funding for childhood cancer, but the arresting images of sunflowers spread via social have pushed the foundation’s message much farther than typical social media messaging could have achieved. Want to experience a contentmarketing selfie opportunity?
Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of eventmarketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients? [04:19]
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