Businesses Grow

JANUARY 15, 2024

The topic was familiar enough — social media and content marketing. Back then, producing corporate content was still a novel idea. Content fueled this concept of inbound marketing. The world was flooded with content, and the easy days of content marketing were coming to an end.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

Adobe Experience Cloud Blog

JANUARY 2, 2014

Marketing automation admins must have a deep knowledge of marketing automation, working to both improve and demonstrate marketing’s contribution to pipeline and revenue. Content Manager. Your content manager should understand both content marketing strategy and the use of analytics to measure and optimize performance.

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Adobe Experience Cloud Blog

JULY 5, 2016

If you bring in 20,000 names from a tradeshow or inbound marketing tactics, but the leads do not convert–so what? Yet, many marketers are still primarily focusing their investment and activities into driving acquisition. 20,000 Names Is Not Winning. It’s important to remember that a name is not a lead.

Thought Leadership 91

Thought Leadership Inbound Marketing Law Energy 91

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads.

Thought Leadership 134

Thought Leadership Inbound Marketing PR Marketers 134

Duct Tape Marketing

JANUARY 30, 2014

In 2011, AOL and Nielsen estimated that 27M pieces of content were being shared each day. Virtually every marketing team has committed to investing more in content production, social media marketing, and inbound marketing this year. Create World-Class Content. What are your marketing goals for 2014?

Customer Acquisition 78

Customer Acquisition Inbound Marketing Marketers Marketing 78

Duct Tape Marketing

MARCH 13, 2015

Luckily, this job can be made much more efficient with marketing automation, which – when used intelligently – is vital in helping marketers and business owners do their jobs to the best of their abilities. To get this content in front of eyeballs, SEO and social media marketing play a huge part.

Customer Journey 77

Customer Journey Customer Entertainment Inbound Marketing 77

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Duct Tape Marketing

JANUARY 23, 2014

It may not seem like a big deal now, but video is predicted to become the main medium for online marketing in 2014, and its appearance on the SERPs will become more important as video grows in popularity. Use this with your online marketing strategy and you’ll see more positive responses from your audience in no time.

Marketers 78

Marketers Marketing Inbound Marketing SEO 78

Hubspot Marketing

JANUARY 11, 2023

I'm going to let you in on a little secret: Not all the content you create has to be 100% original. And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you say "But content curation is lazy." Mind-blowing, right?

Thought Leadership 128

Thought Leadership SEO Inbound Marketing eBook 128

Duct Tape Marketing

NOVEMBER 9, 2015

A lot of the work I will discuss wades into the realm of content marketing. As mobile and content marketing continue to dominate, you need to make sure that old-school SEO tactics are not holding you back. A good place to start for a DIY backlink audit would be this 2014 Moz link audit guide. Conclusion.

SEO 78

SEO Real Estate Health Content Marketing 78

Neil Patel

JANUARY 21, 2021

Pigeon (July 2014): Worked to integrate local search results like Google Maps. Keyword Branded : This is where you combine your anchor text with the target keyword for your site, e.g. getting started with content marketing. Let’s assume your page content sells blue denim jeans. Learn How Your Audience Finds Your Site.

SEO 145

SEO User-Generated Analytics Health 145

Marketing Insider Group

FEBRUARY 2, 2015

I am always on the search to find old and little-known examples of content marketing. I wrote a post back on APRIL 9, 2014 for ContentMarketingInstitute.com that revealed what I believe is the oldest known example of content marketing written way back in 1732. (See Isn’t that content marketing?”

Content Marketing 109

Content Marketing Law Inbound Marketing Marketers 109

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content.

B2C 145

B2C eBook Analytics Promotion 145

Duct Tape Marketing

APRIL 5, 2017

Hello and welcome to another episode of the Duct Tape Marketing Podcast, this is John Jantsch and my guest today is Chris Moody. Among other things, he is the content marketing leader at GE Digital. And this budget season we will have some budget to put towards content marketing but the challenges are extremely different.

Whitepaper 47

Whitepaper Manufacturing Fashion Content Marketing 47