Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged.

Marketing Plan 109

Marketing Plan Content Marketing Marketing Marketers 109

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Buffer , 2014). Click To Tweet.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. How Financial Services Companies Build Relationships Through Content. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

JULY 14, 2015

Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. How To Keep Your Customers With Content Marketing. Keep Your Content Marketing Helpful.

Content Marketing 105

Content Marketing Customer Thought Leadership Inbound Marketing 105

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 134

Content Marketing User-Generated Analytics Marketing 134

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.

Content Marketing 111

Content Marketing Promotion B2C Marketing 111

Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Content gains trust.

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Marketing Insider Group

AUGUST 5, 2015

Since its launch in April 2014, the brand has grown rapidly, generating $30 million in revenue over a 10-month period and expanding its team from five to 70 people. The post Van Winkles Makes Strong Case for Un-Branded Content Marketing appeared first on B2B Marketing Insider. An Independent Venture.

Content Marketing 97

Content Marketing Branding Price Marketing 97

Businesses Grow

JULY 29, 2024

I broke my own rule In many of my books and speeches, I implore marketers to stop doing what people hate — interrupting, intercepting, and spamming, for example. In 2014, Ethan Zuckerman, the inventor of the pop-up ad, wrote a lengthy apology for his creation in The Atlantic. The research is overwhelming.

Branding 99

Branding Education Place Customer Acquisition 99

Marketing Insider Group

OCTOBER 9, 2019

At least once since 2014, you’ve almost certainly turned the key in your car’s ignition, only to hear U2’s “Songs of Innocence” album ring out. Mayer constructed a piece of content tailored to a specific social media space. In the context of content marketing, gamification typically looks like quizzes and word puzzles.

Promotion 100

Promotion Content Marketing Fashion Marketing 100

Adobe Experience Cloud Blog

JUNE 8, 2018

He loved to explain the clothes.’ ” Marketing that Suits. Syms’ obsession with educating his clients was, in fact, a form of content marketing. Not all marketers believe in this, but Sy managed to parlay the concept into a multimillion-dollar clothing empire that is still helping to educate today.

Branding 134

Branding Non-Profit Education Entertainment 134

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. If you’re lacking a strategy , you can’t expect consistent results. (A

Content Marketing 101

Content Marketing SEO Marketing Marketers 101

Marketing Insider Group

NOVEMBER 15, 2021

With scarcity marketing, you can tap into this natural desire that people have to obtain something right away in order to avoid the possibility of losing out on it later. How to create demand using content marketing. The 2014 edition is up for sale on eBay 7 years later! Emphasize limited availability. Image Source.

Content Marketing 96

Content Marketing Marketing Marketers Manufacturing 96

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious. Robert_Rose.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Content Marketing Institute

MARCH 16, 2018

Create fresh, unique content. Optimize content for users , not search engines. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Well, he officially resigned in December 2016 (though he had been absent from his role as liaison since July 2014) to join the U.S. Organize topics.

SEO 111

SEO Marketing Marketers Content Marketing 111

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Businesses Grow

JANUARY 15, 2024

The topic was familiar enough — social media and content marketing. Back then, producing corporate content was still a novel idea. Content fueled this concept of inbound marketing. The world was flooded with content, and the easy days of content marketing were coming to an end.

Outbound Marketing 116

Outbound Marketing Inbound Marketing Content Marketing B2C 116

Adobe Experience Cloud Blog

MARCH 4, 2015

Since prospects are often quick to judge the value and relevancy of your content , each blink of an eye can make the difference between piquing their interest in your company, or sending them back to Google for another search. As more and more content becomes available, it will be increasingly important to stand out from the crowd.

New Markets 134

New Markets Thought Leadership Education Marketing 134

Marketing Insider Group

JULY 5, 2015

Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? What The Content Marketing and Relationship Currency Facts Tell Us. HubSpot State of Inbound, 2014). More Content Is Always Better In The Eyes Of The Customer; but is it really?

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Marketing Insider Group

AUGUST 6, 2015

Good, relevant content is more important than ever, because of a Panda. Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.”.

Whitepaper 102

Whitepaper SEO Content Marketing Analytics 102

Duct Tape Marketing

AUGUST 14, 2014

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dave Landry – Enjoy! Mobile is becoming a powerful, driving engine in the content world. Don’t make the mistake of treating mobile as something separate from your marketing strategy, as it should be integrated into the rest of your initiatives.

User-Generated 78

User-Generated Target Market Marketing Strategy Advertisers 78

Marketing Insider Group

APRIL 24, 2023

It’s also a great way to discover new content ideas, identify trending topics, and build relationships for social media promotions. Ideally, business owners can use SlideShare to reach a wider audience, build backlinks from relevant content , and learn about trending topics in their industry.

Non-Profit 121

Non-Profit User-Generated Advertisers Advertising 121

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Generally speaking, marketing strategies are often designed to reach and engage a relatively broad audience. Basically, marketers typically aim to attract as many leads as possible, and then move on to qualify them afterward. A Quick ABM Refresher: Targeting Accounts That Matter Most. Digital ABM: Harpoons? How About Laser Guns!

Transform 134

Transform Thought Leadership Direct Mail Education 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

This person works closely with design, lead generation, and product teams to generate marketing content and collateral that drives the highest possible impact and results. They should understand both content marketing strategy and the use of analytics to measure and optimize performance. Lead Nurture Manager.

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. Engage With Influencers. Image source.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Duct Tape Marketing

SEPTEMBER 29, 2016

User-Generated Content refers to any form of online content such as a Tweet, Snap, Facebook status, Instagram post, or blog that contain authentic opinions about a service or product as experienced by a non-professional. You need to know that user-generated content can build or destroy your brand’s reputation. April 4, 2014.

User-Generated 78

User-Generated Branding Millennials Retail 78

Adobe Experience Cloud Blog

JANUARY 2, 2014

This person works closely with design, lead generation, and product teams to generate marketing content and collateral that drives the highest possible impact and results. Your content manager should understand both content marketing strategy and the use of analytics to measure and optimize performance.

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Marketing Insider Group

JULY 15, 2015

You need to increase the value of your relationship currency with at every section of the sales funnel – using social media, content marketing and traditional interactions to connect these dots. Customer experience manifests in social selling, content marketing, social media and every touch point on the customer journey.

Customer 110

Customer Customer Journey Education Retail 110

Duct Tape Marketing

FEBRUARY 10, 2014

How to Make Content the Voice of Strategy written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I talk about marketing strategy a lot. It is for me the most important element when it comes to building a long-term, sustainable marketing system.

eBook 78

eBook Outbound Marketing PR Marketing Strategy 78

Adobe Experience Cloud Blog

JULY 5, 2016

Yet, many marketers are still primarily focusing their investment and activities into driving acquisition. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. .

Thought Leadership 91

Thought Leadership Inbound Marketing Law Energy 91

Content Marketing Institute

JUNE 8, 2018

180 Degrees South is a 2014 feature-length documentary that follows a small group of young men on a journey to the farthest reaches of Patagonia (the place, not the brand) in South America. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. 4-7 in Cleveland, Ohio.

Entertainment 111

Entertainment Content Marketing Branding Customer 111

Duct Tape Marketing

JANUARY 30, 2014

As media budgets increase, however, there will be much more pressure on marketers to stand out. 2014 is the year that you need to stand out — and you’re going to need to put up a strong fight. Create World-Class Content. If you’re just launching your content marketing plan, you’re still behind the crowd.

Customer Acquisition 78

Customer Acquisition Inbound Marketing Marketing Marketers 78