Marketing Insider Group

SEPTEMBER 19, 2013

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. What are the most common mistakes brands make with content marketing?

Content Marketing 108

Content Marketing Transform Thought Leadership Marketers 108

Businesses Grow

JULY 29, 2024

I broke my own rule In many of my books and speeches, I implore marketers to stop doing what people hate — interrupting, intercepting, and spamming, for example. In 2014, Ethan Zuckerman, the inventor of the pop-up ad, wrote a lengthy apology for his creation in The Atlantic. The research is overwhelming. But change is coming.

Branding 99

Branding Education Place Customer Acquisition 99

Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Content gains trust.

Market Research 111

Market Research Content Marketing Marketers Marketing 111

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Thought Leadership 134

Thought Leadership CRM Marketers Marketing 134

Hubspot Marketing

APRIL 15, 2025

When I was still deciding on a MacBook version and confirming that I wanted Apple over Windows, I looked for content like blog posts, comparison articles, and product reviews. Successful SEO optimization for information searches means leaning into content marketing. And you and your customers deserve better.

Customer Journey 87

Customer Journey SEO Customer Price 87

Marketing Insider Group

FEBRUARY 26, 2014

But that’s kind of totally against the point of content marketing: helping others with content they actually want or need. In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. Content that people actually want, like, consume and share.

Shipping 110

Shipping Content Marketing Promotion Place 110

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. You need to create content from a place of anticipating and fulfilling user needs.

Content Marketing 101

Content Marketing SEO Marketers Marketing 101

Marketing Insider Group

SEPTEMBER 9, 2015

Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. The highly innovative program for its time single-handedly proved the business value of brands providing useful content to their customers. Leverage outside expertise to build authority. Blur the sell.

Content Marketing 104

Content Marketing Finance B2C Marketers 104

Adobe Experience Cloud Blog

JUNE 8, 2018

He loved to explain the clothes.’ ” Marketing that Suits. Syms’ obsession with educating his clients was, in fact, a form of content marketing. Not all marketers believe in this, but Sy managed to parlay the concept into a multimillion-dollar clothing empire that is still helping to educate today. THREE: What Drink?

Branding 134

Branding Non-Profit Education Entertainment 134

Duct Tape Marketing

AUGUST 15, 2024

His deep understanding of market psychology and product positioning has made them a go-to authority for entrepreneurs and businesses looking to achieve lasting success. We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product’s entry into the market.

Product 94

Product Transform Copywriting Customer loyalty 94

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious. Robert_Rose.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81

Marketing Insider Group

JULY 5, 2015

Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? What The Content Marketing and Relationship Currency Facts Tell Us. HubSpot State of Inbound, 2014). HubSpot State of Inbound, 2014). Maybe too much content, actually.

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Thought Leadership 100

Thought Leadership CRM Marketers Marketing 100

Content Marketing Institute

MARCH 16, 2018

Well, he officially resigned in December 2016 (though he had been absent from his role as liaison since July 2014) to join the U.S. Get SEO tips and a lot more at Content Marketing World Sept. Cover image by Joseph Kalinowski/Content Marketing Institute. Digital Service, a part of the federal government.

SEO 111

SEO Marketers Marketing Content Marketing 111

Hubspot Marketing

SEPTEMBER 10, 2018

After the second portrait is finished, the artist places the two drawings next to each other. You don’t need huge sums of money to produce successful photo or video content that can be consumed by the greater population. You should also consider the date and time that you share your content. It's published at the right time.

Promotion 145

Promotion Advertising Advertisers Entertainment 145

Businesses Grow

JANUARY 15, 2024

The topic was familiar enough — social media and content marketing. Back then, producing corporate content was still a novel idea. Content fueled this concept of inbound marketing. The world was flooded with content, and the easy days of content marketing were coming to an end.

Outbound Marketing 116

Outbound Marketing Inbound Marketing Content Marketing B2C 116

Content Marketing Institute

DECEMBER 5, 2017

How Financial Services Companies Build Relationships Through Content. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Cover image by Joseph Kalinowski/Content Marketing Institute.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

APRIL 9, 2014

Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Over the last two days, over 6,000 marketers have filled downtown San Francisco with bright minds and bright ideas, the weather has been insanely beautiful (thanks, San Francisco!), 3) Place lots of small wagers.

User-Generated 131

User-Generated Thought Leadership Fashion Education 131

Search Engine Land

MARCH 20, 2023

AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns 2014: From the keyword tab, advertisers could add several columns to their reporting from the Bid simulator section offered in the Customize Columns menu. 2014: 33 of 50 participants in a usability study preferred the “clean,” “fresh” and “uncluttered” new version.

Search Marketers 86

Search Marketers Finance Marketers Marketing 86

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

There was not the technology in place to capitalize on that expressed interest, or even know it was happening. There was no website for him to visit or, if there was, it likely didn’t have enough content. Now marketers can take that information and nurture this interest in real-time, using the most relevant content available.

Transform 134

Transform Thought Leadership Direct Mail Education 134

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey. Why Customers?

CMO 107

CMO Marketers Marketing Place 107

Marketing Insider Group

JANUARY 4, 2021

Q: Jaime, at a recent ON24 Webinar World event you were christened “the Webinar Queen of RSM” and your success with your webinar programs was compared with Mark Bornstein , the VP of Content Marketing at ON24 and their self-professed “Chief Webinerd”. A: Organization and attention to detail are both critical success factors to me.

Transform 142

Transform Communications Education Global Marketing 142

Adobe Experience Cloud Blog

JANUARY 2, 2014

They should understand both content marketing strategy and the use of analytics to measure and optimize performance. They will work with your content manager, mapping the right content to the right place in the buying cycle. Three Key Job Roles to Make your Marketing Automation Rock ” by Heidi Bullock, Sr.

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Marketing Insider Group

JUNE 11, 2013

In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. We are still early on the mobile/tablet revolution but “wearable technology” and the “internet of things” is already upon us (2014+). Slide 9: Disruption.

Logistics 110

Logistics Direct Mail Manufacturing Finance 110

Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. A person is native to a place. When we say that content is native or advertising is native, it means that it fits in the environment where it is served or received.”.

Advertising 110

Advertising Advertisers Content Marketing Fashion 110

Search Engine Land

JANUARY 22, 2023

An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site 2014: There was no way to search for an HTTPS version of a “what is my referrer” site. Google Best Place To Work, According To Fortune Magazine 2008: For the second year in a row. So Barry Schwartz made one.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Adobe Experience Cloud Blog

JULY 30, 2018

In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. You move around, looking for the perfect place to wedge in some new piece. VR as Content Marketing. Apps like the ones Ikea have developed are a new form of content marketing.

Thought Leadership 92

Thought Leadership Marketers Marketing Entertainment 92

Ann Handley

MAY 11, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. From the outside, I liked the vibe of the place. This flowchart from HubSpot (originally from 2014) remains surprisingly relevant. Get it in your inbox ; you’ll love it. * * *.

Whitepaper 130

Whitepaper Communications Price Education 130

Orbit Media Studios

APRIL 6, 2022

Some of our content marketing gets real results. Some of our content marketing …not so much. So naturally, marketing blogs are filled with advice on how to create high-performing content and how to measure performance. But it’s less obvious that content performs in two different ways.

Promotion 144

Promotion Food Analytics Content Marketing 144

Adobe Experience Cloud Blog

JANUARY 2, 2014

Your content manager should understand both content marketing strategy and the use of analytics to measure and optimize performance. He or she will work with your content manager, mapping the right content to the right place in the buying cycle. Director of Marketing at Marketo. “

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Marketing Insider Group

AUGUST 27, 2015

52% of B2B buyers stated they viewed 2-4 pieces of content before making a decision and 28% stated they viewed 5-7 pieces of content. When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity.

Transform 110

Transform Marketers Marketing Education 110

Adobe Experience Cloud Blog

JULY 5, 2016

Yet, many marketers are still primarily focusing their investment and activities into driving acquisition. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . The action here?

Thought Leadership 91

Thought Leadership Inbound Marketing Law Energy 91

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Every blog post you write is one additional indexed page to get your content on Google. A blog can delight existing customers with fresh content for repeat business or referrals.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Rock Content

FEBRUARY 1, 2017

Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. When you’ve fallen into that dark place, try these four creativity kick-starters. It’s odd but a lot of content marketers have never spoken to a single one of their customers.

Social Media Marketing 91

Social Media Marketing Content Marketing Event Marketing Product 91

Content Marketing Institute

JUNE 8, 2018

180 Degrees South is a 2014 feature-length documentary that follows a small group of young men on a journey to the farthest reaches of Patagonia (the place, not the brand) in South America. Experience the stories of Content Marketing World Sept. Cover image by Joseph Kalinowski/Content Marketing Institute.

Entertainment 111

Entertainment Content Marketing Branding Customer 111