Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Duct Tape Marketing

MARCH 13, 2014

Last year, I started a light-hearted sketch show called Content Marketing…Stripped! I’ve never woken up to a phone call from The Tonight Show, or asked to comment for the New York Times, but this consistent creation of short videos has improved my marketing results. A still shot from Content Marketing… Stripped!

Video Marketing 78

Video Marketing Transform Marketers Marketing 78

Hubspot Marketing

NOVEMBER 16, 2017

And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing. The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015.

User-Generated 111

User-Generated CMO Video Marketing eCommerce 111

Duct Tape Marketing

FEBRUARY 19, 2016

Organic search accounts for 64% of all website visits , according to a 2014 Conductor study. But since many small businesses target specific niches, you can quickly earn results by creating engaging content that uses relevant keywords. Members of your target market are exchanging your content pieces or web pages.

SEO 59

SEO Analytics Price Digital Marketing 59

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Duct Tape Marketing

FEBRUARY 23, 2022

And that's where we started in 2014. It's gonna be great content, but at some point some of them are gonna go, oh, I'll take your phone call now and listen to what you know, you, I mean, so you're not using it to sell necessarily, but you're using it to get access to a potential target market. Dan Franks (08:25): Yeah.

Advertising 100

Advertising Advertisers Promotion Management 100

Duct Tape Marketing

DECEMBER 28, 2022

And that's where we started in 2014. But at some point, some of them are gonna go, oh, I'll take your phone call now and listen to what you know, you, I mean, so you're not using it to sell necessarily, but you're using it to get access to a, a potential target market. You become a member of the media. Dan Franks (08:21): Yeah.

Promotion 59

Promotion Advertising Advertisers Communications 59