Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. How Financial Services Companies Build Relationships Through Content. Cover image by Joseph Kalinowski/Content Marketing Institute. Subscribe for your free print copy today.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Visual content is 40 times more likely to be shared via social networks.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Ann Handley

MAY 11, 2021

That means when you visit Aha Media Group , you don’t need to fork over an email address to download a content strategy e-book. There is no data shakedown to access a whitepaper; no coercion to get that planning checklist. This flowchart from HubSpot (originally from 2014) remains surprisingly relevant. She ungated it all.

Whitepaper 130

Whitepaper Communications Price Education 130

Marketing Insider Group

AUGUST 30, 2021

It seems we’ve become publishing machines, creating content for content’s sake. A friend of mine said the enemy of content marketing is content marketing. Our customers don’t need more content. Also, I rarely hear customers use the word content. Feel what they feel. See what I mean?

Whitepaper 141

Whitepaper CMO Marketing Marketers 141

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. A blog can delight existing customers with fresh content for repeat business or referrals. As part of content marketing, blogging has its advantages.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Duct Tape Marketing

MARCH 21, 2014

5 Content Statistics Every Marketer Must Understand written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Helen Nesterenko – Enjoy! How We Market. Photo credit: freedigitalphotos.

Whitepaper 78

Whitepaper eBook Marketing Marketers 78

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing is a marketing model that requires a lot of marketing messages to be pushed out through various channels in the hope that the right message makes it to the right person. This is an expensive marketing model. Outbound marketing is a very expensive endeavor. photo credit: State of Inbound 2014.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Hubspot Marketing

APRIL 21, 2022

Download a content map template. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Whitepapers. Download Your Free Template Now.

Price 145

Price CRM eBook Marketing 145

Marketing Insider Group

AUGUST 30, 2021

It seems we’ve become publishing machines, creating content for content’s sake. A friend of mine said the enemy of content marketing is content marketing. Our customers don’t need more content. Also, I rarely hear customers use the word content. Feel what they feel. See what I mean?

Whitepaper 95

Whitepaper CMO Marketing Marketers 95

Rock Content

JULY 5, 2016

In 2014 the number of mobile users eclipsed desktop users. It means thinking about how the vertical screen changes the way we write and structure content. Below we debunk 3 myths that mislead content marketers when writing for mobile so you create better content, regardless of the screen size. ” Image Source.

Whitepaper 75

Whitepaper Communications Content Marketing Branding 75

Duct Tape Marketing

DECEMBER 1, 2022

John Jantsch (06:12): So, I mean, on the surface, everybody writes, you know, sounds like a book about writing, and of course it is a book about writing, but you, because of your world of being in content and marketing, I mean, a lot of people that have purchased this book have purchased this as a content marketing book as well.

Whitepaper 97

Whitepaper Communications Branding Content Marketing 97

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Duct Tape Marketing

APRIL 5, 2017

Hello and welcome to another episode of the Duct Tape Marketing Podcast, this is John Jantsch and my guest today is Chris Moody. Among other things, he is the content marketing leader at GE Digital. And this budget season we will have some budget to put towards content marketing but the challenges are extremely different.

Whitepaper 47

Whitepaper Manufacturing Fashion Content Marketing 47

Content Marketing Institute

DECEMBER 13, 2017

Robot content generation excels at drawing conclusions from large amounts of data, according to the Associated Press study The Future of Augmented Journalism: A Guide For Newsrooms in the Age of Smart Machines. Robot content generation excels at drawing conclusions from large amounts of data via @AssociatedPress study. Click To Tweet.

Millennials 111

Millennials Whitepaper Promotion User-Generated 111