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This day in search marketing history: January 13

Search Engine Land

2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and was providing the search engine with flight pricing to help build a travel search and comparison tool. 2014: If you conducted a search on Bing, while on the HTTPS URL, it would remain HTTPS and keep your searches secure. by Chris Liversidge.

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This day in search marketing history: March 10

Search Engine Land

Google Sees Deeper App Content As Key To Mobile Usage 2014: Google had been indexing deep links for Android apps, though not iOS. Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets 2015: Bing turned its predictive science smarts toward the unpredictable college basketball tournament.

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Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media

Adobe Experience Cloud Blog

Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. With live streaming, there’s no reading off of a cue card, just real conversation, providing a H2H conversation marketers haven’t had access to in previous channels. Incorporate videos into the mix.

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Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization

Adobe Experience Cloud Blog

And BIA/Kelsey reports that from 2014-2019, mobile calls to businesses will more than double, reaching an astounding 162 billion. While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering.

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Marketing Reporting Examples: How to Build and Analyze Marketing Reports

Hubspot Marketing

Blog Posts by Conversion Marketing Report Blogs have become a marketer's best friend. By understanding how efficient and effective your marketing is, you can better allocate time, resources, and money — and make well-informed decisions.

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This day in search marketing history: February 10

Search Engine Land

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. Google’s Matt Cutts: Don’t Worry About Poor Grammar In Comments 2014: Cutts answers the question: “Should I correct the grammar of comments on my blog?”

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The Secret Sauce for Optimizing Your FAQ Page

Duct Tape Marketing

As a marketing manager at HourlyNerd , Todd Stewart leads the charge in promoting, facilitating, and curating business content for the leading on-demand business consulting platform.