2014, Conversational Marketing and Thought Leadership

Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. With live streaming, there’s no reading off of a cue card, just real conversation, providing a H2H conversation marketers haven’t had access to in previous channels. Incorporate videos into the mix.

Thought Leadership

Thought Leadership B2C CMO Communications

Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization

Adobe Experience Cloud Blog

JANUARY 22, 2016

And BIA/Kelsey reports that from 2014-2019, mobile calls to businesses will more than double, reaching an astounding 162 billion. While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering.

Thought Leadership

Thought Leadership Marketing Automation Platform Education Customer Journey

Marketing Pro Pulse

Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media

Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization

Webinars

Stay Connected