Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. Did You Know?

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

AUGUST 11, 2015

According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. Map Email Engagement and CRM. With the right tools, you can map the unique identifier to a CRM file and target specific individualized content to that visitor.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 Marketers, for example, may see an ad like this one from Hotjar in their Facebook feed: Notice the tagline at the top. It directly addresses a pain point many marketers feel: the overwhelming amount of data we get.

Retail 145

Retail User-Generated SEO CRM 145