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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. These are our top marketing event picks for 2014: January. The Marketing Nation Summit 2014 (April 7-9) – San Francisco, CA. HubSpot’s Inbound 2014 (September 15-18) – Boston, MA.

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[Video] What Every Marketer Should Know: What Is Marketing Automation?

Adobe Experience Cloud Blog

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape. CRM integration. Guess again! Social marketing.

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The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. CRM Evolution – August 17-19 – New York, NY. Or a personal favorite from 2014? MozCon – July 13 th -15 th – Seattle, WA. Content Marketing World – September 8-11 – Cleveland, OH.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Marketing Automation'

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4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Adobe Experience Cloud Blog

Map Email Engagement and CRM. With the right tools, you can map the unique identifier to a CRM file and target specific individualized content to that visitor. You can also match up an individual from the aforementioned unique URL to segments or visitor groups defined in the CRM file. Try This : The data-driven marketer (you!)

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Dear Sales, Marketing Automation Is for You, Too!

Adobe Experience Cloud Blog

According to a 2014 report from Regalix, 86% of marketers using an automation solution said its greatest benefit was improved lead management and nurturing, and half said marketing automation increased sales and marketing alignment. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Only 19% of companies run a CRM that integrates with marketing automation or social media analytics, according to Direct Marketing News. Did You Know? CUSTOMER MANAGEMENT.

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