Remove 2014 Remove Customer Acquisition Remove Direct Mail
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Inbound vs. Outbound Marketing

Duct Tape Marketing

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. Source: Hubspot state of inbound report, 2014].

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Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

I can send you that 2014 report and you can see it. Customer experience, again, is not something we should take for granted, because many companies are not doing it well, and the ones that do, do it well really profit by it. I think those are still both direct mail particularly in the print category.