Marketing Insider Group

JANUARY 2, 2015

We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Content marketing is necessary to efficiently build your business.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Duct Tape Marketing

JANUARY 30, 2014

It’s the best and worst time to be a marketer. It’s the best, because marketers are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. As media budgets increase, however, there will be much more pressure on marketers to stand out. Forge your own path. You pick #4.

Customer Acquisition 78

Customer Acquisition Inbound Marketing Marketing Marketers 78

Businesses Grow

JANUARY 15, 2024

The topic was familiar enough — social media and content marketing. Content fueled this concept of inbound marketing. Instead of cold-calling customers ( outbound marketing ) we could produce relevant content that would auto-magically bring leads to our website. But something was wrong.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

Customers.ai

AUGUST 15, 2023

We decreased one company’s customer acquisition cost by 93%. We helped B2C businesses find millions of customers. Marketing becomes way more focused and efficient. In the last year we pressed hard on the gas of targeted outbound marketing to grow our leads and sales — unlocking our growth potential.

Outbound Marketing 68

Outbound Marketing Transform Customer Acquisition Inbound Marketing 68

Duct Tape Marketing

OCTOBER 17, 2018

I can send you that 2014 report and you can see it. Customer experience, again, is not something we should take for granted, because many companies are not doing it well, and the ones that do, do it well really profit by it. Louis Gudema: Yeah, absolutely. I’ll send you a copy of the report.

Non-Profit 71

Non-Profit Direct Mail Marketing Marketers 71