Duct Tape Marketing

JANUARY 30, 2014

It’s the best and worst time to be a marketer. It’s the best, because marketers are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. As media budgets increase, however, there will be much more pressure on marketers to stand out. Forge your own path. You pick #4.

Customer Acquisition 78

Customer Acquisition Inbound Marketing Marketing Marketers 78

Adobe Experience Cloud Blog

AUGUST 2, 2016

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share.

eBook 91

eBook Customer Thought Leadership Transform 91

Businesses Grow

JANUARY 15, 2024

I didn’t publish the Content Shock post until January 06, 2014. I wrote several follow-up posts, including one framing Content Shock as the most important content marketing strategy , instead of being a problem. .” The premise When I have a new idea for a book or blog post, I never go with it right away.

Outbound Marketing 116

Outbound Marketing Inbound Marketing Content Marketing B2C 116

Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Try it for free for 30 days!

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Customers.ai

FEBRUARY 7, 2024

Starting his journey in 2014 with a minimal salary, he embarked on learning e-commerce and advertising without knowing English. Since its inception in 2014, Vassallo and her team have driven over $100 million in revenue for their clients, focusing on holistic, data-led strategies.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Duct Tape Marketing

APRIL 28, 2016

The tried-and-true value of word-of-mouth referrals is undeniable: In 2014, a Small Business Trends survey showed that 85% of small businesses say their customers learned about them through someone they know. And about 62% of small businesses consider word of mouth the most effective marketing strategy, says a report by.

Millennials 53

Millennials Customer Acquisition Fashion User-Generated 53

Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Try it for free. Learn more.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Econsultancy

DECEMBER 13, 2021

This budgetary optimism was misplaced… However, these cuts have been a slow burn over the course of the last year, where many marketing budgets have not recovered what was originally lost.” ” Until this year, marketing budgets have retained a relatively steady share of revenue, between 10.2-12.1%

Advertising 52

Advertising Advertisers Retail Shoppers 52