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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Widen: Online courses bring higher customer retention rate. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. And the new customer acquisition rate increased by 22.5%

Education 111
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9 Types of Organizational Structure Every Company Should Consider

Hubspot Marketing

Process-based organizational structures are designed around the end-to-end flow of different processes, such as "Research & Development," "Customer Acquisition," and "Order Fulfillment." By the same token, the order fulfillment process can't start until customers have been acquired and there are product orders to fill.