Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. 2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Widen: Online courses bring higher customer retention rate. And the new customer acquisition rate increased by 22.5% year over year in the same period.

Education 111

Education Marketing Strategy Branding Energy 111

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Use social media for content promotion.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Use social media for content promotion.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Duct Tape Marketing

OCTOBER 17, 2018

I can send you that 2014 report and you can see it. Customer experience, again, is not something we should take for granted, because many companies are not doing it well, and the ones that do, do it well really profit by it. Louis Gudema: Yeah, absolutely. I’ll send you a copy of the report.

Non-Profit 70

Non-Profit Direct Mail Marketers Marketing 70