Adobe Experience Cloud Blog

DECEMBER 27, 2016

Marketers across all industries such as consumer technology, higher education, and financial services can benefit from strategic holiday marketing throughout the year. Let’s take a look at six holiday campaigns that drive the customer journey and what you can learn from them: 1.

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Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

JANUARY 26, 2015

Tracking mobile in-application behavior and providing mobile notifications are a just a couple actions marketers can leverage to deliver more compelling experiences to their customers. Twilio SMS makes it easy to leverage text messaging applications for customer outreach, appointment reminders, and mobile marketing.

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Thought Leadership Energy Customer Journey Analytics 134

Marketing Insider Group

JULY 15, 2015

Referred customers deliver 16% higher lifetime value (Source: Wharton School of Business). Connect The Dots In The Customer Journey Touch Points. Each customer journey includes touch points – dots you need to connect to draw a holistic experience. The Customer’s Customer Requires 10 Key Experiences.

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Customer Customer Journey Education Retail 110

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.

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