Remove 2014 Remove Customer Journey Remove Key Performance Indicator
article thumbnail

Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Key performance indicators should be identified in the strategy. 5 Types of Video Content Perfect for Each Stage of the Customer Journey. Buffer , 2014). HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. Create a video marketing strategy, says @NobleDigitalOne.

article thumbnail

How to Create Automated Email Campaigns: A Step-By-Step Guide

Vertical Response

You can imagine emails in a sequence as “trail markers” Individual emails usher recipients along to the next point in the customer journey. Because sequences are delivered based on the recipient’s actions, the customer (or prospect) can take their journey at their own pace. Decide on SMART Goals.

Law 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cracking the Code of Data-Driven Marketing

Duct Tape Marketing

Is this social media campaign, ad campaign, this combination of things, this customer, are any of these things helping us actually achieve that mission? And for that unique KPIs, key performance indicators that tell you, well, how will I know that we're succeeding? (06:07): John Jantsch (10:25): So, and Oh, go ahead.

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day ! Another reason content marketing is so important is, it is the secret to understanding our customers. Here’s the thing.