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Events for Everyone! How Industry Conferences Shape Your Organization

Adobe Experience Cloud Blog

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Why Events?

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

New technologies are emerging and showing up in our everyday lives at a rapid rate. Marketing has embraced technology with open arms. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

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True Marketing Integration Still Eludes CMOs

Marketing Insider Group

Back in August 2014 I penned a piece for Forbes titled “Integrated Marketing Remains the Holy Grail for Marketers and Consumers.”. Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day ! Another reason content marketing is so important is, it is the secret to understanding our customers. Customer preferences.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

since the survey first began in 2014. Hulu, which now has more than 39 million subscribers, has created new technology that allows advertisers to be able to buy ads themselves using data, collected by Disney, that indicates what audiences are watching across their owned channels and when.