Adobe Experience Cloud Blog
JANUARY 26, 2015
Tracking mobile in-application behavior and providing mobile notifications are a just a couple actions marketers can leverage to deliver more compelling experiences to their customers. 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.
Marketing Insider Group
JANUARY 7, 2015
There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.
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Hubspot Marketing
MAY 1, 2017
There’s nothing worse than taking the time to produce something highly customized, only to find out you’ve sent it to someone who doesn’t have the decision-making power you need. The technology behind it is from Echo Nest, a “ music intelligence company ” that was acquired, according to Pasick, by Spotify in 2014. 3) Coca Cola.
Adobe Experience Cloud Blog
DECEMBER 27, 2016
As consumers are shopping online more than ever, check out (below) how Visa promotes online payments on its website for both potential and existing customers. According to NPD, the average online holiday spend per buyer last year reached $418 from November 1 through December 26—an increase of $74 from 2014.
Adobe Experience Cloud Blog
OCTOBER 1, 2013
The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Author: Eric Kim The race to mobile has become a stampede.
Adobe Experience Cloud Blog
AUGUST 2, 2016
In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. In short, the right engagement marketing solution can help you cultivate your own advantage.
Marketing Insider Group
JULY 15, 2015
Customers are self-educating, so integrate education and relevant content into their experience. digital buyers prefer to research products from multichannel retailers on the internet (Source: March 2014 study by UPS, ComScore, and the E-tailing Group). If you don’t educate your customers, then your competition will! 82% of U.S.
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