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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

In the last year, there has been a swarm of marketing companies advertising their products and services to drivers and passengers. Marketing categories that have been the most visible include: Mobile Marketing. Sharing files and information impacts productivity and can simplify the life of marketers and customers.

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. That’s when routines are forced to change. 3) Coca Cola.

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6 Holiday Campaigns That Drive the Customer Journey

Adobe Experience Cloud Blog

For example, this digital ad from Bath and Beyond, a home goods retailer, spreads holiday ‘cheer’ across the web, raising awareness about both their brand and products with a consistent theme and message. Leverage the holidays for customer marketing by speaking to their needs around the season. Engagement.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Author: Eric Kim The race to mobile has become a stampede.

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10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

5 Key Customer Experience Facts. consumers would pay more for a product or service to ensure superior customer experience. 68% of businesses plan to increase their spending on customer experience. Customers are self-educating, so integrate education and relevant content into their experience. 80% of U.S.

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[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. In short, the right engagement marketing solution can help you cultivate your own advantage.

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Scarcity Principle: How to Create Demand Using Content Marketing

Marketing Insider Group

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. Quick Takeaways.