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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

Tracking mobile in-application behavior and providing mobile notifications are a just a couple actions marketers can leverage to deliver more compelling experiences to their customers. 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth. Modern Marketing b2b Consumer'

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6 Holiday Campaigns That Drive the Customer Journey

Adobe Experience Cloud Blog

As consumers are shopping online more than ever, check out (below) how Visa promotes online payments on its website for both potential and existing customers. According to NPD, the average online holiday spend per buyer last year reached $418 from November 1 through December 26—an increase of $74 from 2014.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Mobile Marketing'

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[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. In short, the right engagement marketing solution can help you cultivate your own advantage.

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