Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? It’s well known that members of this cohort are digital natives and have been raised alongside technology.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Martech

APRIL 5, 2022

In 2014 it was 76%.) Get the daily newsletter digital marketers rely on. 60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers).

Gen Z 115

Gen Z Millennials Customer Acquisition Advertisers 115

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Businesses Grow

JANUARY 5, 2023

There was a study that replicated it in 2014 and 91% of profits went to share buybacks, shareholders, and executives, and 9% went to the people. I read this thing from a Gen Z newsletter, and the person from Gen Z said, we will not be stressed. As I said, I’m not blaming it on Gen Z.

Gen Z 121

Gen Z Place Education Branding 121

Hubspot Marketing

MAY 31, 2024

When to Use Native Advertising There are several situations where you should consider making native ads part of your marketing mix. Display advertising is the traditional method of digital marketing where ads display on a sidebar, banner, or pop-up of a website or platform. You have a young target audience.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106