Moz

JANUARY 12, 2021

Before that, I was at Distilled, which is an international digital marketing agency, and I ran the Seattle office there for over a decade. And I want to talk about two particular modern ranking factors that we have evidence for and that if you're doing SEO or digital marketing or working on a website you can start considering today.

SEO 59

SEO PR Branding Place 59

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. That’s 74% more time than in 2014 when we first conducted this research.

B2C 145

B2C eBook Analytics Promotion 145

Orbit Media Studios

MAY 4, 2022

2011 – 2014: Higher frequency, new events and guest blogging. A big change at Orbit led to a big change in our marketing. We do not use marketing automation. We also learned the power of PR and guest blogging. In 2014, we launched our first annual blogger survey. Account-Based (Content) Marketing.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 112

Whitepaper Analytics User-Generated CMO 112

Search Engine Land

SEPTEMBER 26, 2023

At the time, I had been around SEO and digital marketing for 5+ years… This whole event really got me going with SEO and has become my top marketing channel to do work for since then,” Madden shares as he reflected on the journey that this update had led him on.

SEO 119

SEO Transform User-Generated Health 119

Hootsuite

FEBRUARY 24, 2021

The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. Why does social media marketing cost so much? According to research by LinkedIn, 58 % of digital marketers have to prove social media ROI to get approval for future budget requests.

Health 145

Health Social Media Marketing Marketing Marketers 145

Duct Tape Marketing

OCTOBER 17, 2018

What I did was, I had … when I’ve done business development, I had developed this digital marketing scorecard essentially and I was doing business development. I can send you that 2014 report and you can see it. They have a website, they probably have a sales team, is that kind of where it ends?

Non-Profit 71

Non-Profit Direct Mail Marketing Marketers 71

Econsultancy

DECEMBER 13, 2021

This budgetary optimism was misplaced… However, these cuts have been a slow burn over the course of the last year, where many marketing budgets have not recovered what was originally lost.” ” Until this year, marketing budgets have retained a relatively steady share of revenue, between 10.2-12.1% A further 37.5%

Advertising 52

Advertising Advertisers Retail Shoppers 52