Martech

OCTOBER 31, 2024

.” Remarks from Jacob Ross, CEO of programmatic direct mail vendor PebblePost. Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “That’s the beauty of direct mail.

Direct Mail 129

Direct Mail Retail Gen Z Logistics 129

Martech

AUGUST 26, 2024

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. Clearly, this campaign took a major investment of time, money and creativity.

eCommerce 132

eCommerce Direct Mail B2C Marketing 132

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

When it came to ABM in the 90s, cold calling, direct mail, industry events, or in-person meetings (which mostly revolved around sales, not marketing) were the only options. If we fast forward to very recently, in 2014, the Acquity Group found that 94% of business buyers do some form or online research before making a purchase—with 84.3%

Transform 134

Transform Thought Leadership Direct Mail Education 134

Marketing Insider Group

JUNE 11, 2013

We are still early on the mobile/tablet revolution but “wearable technology” and the “internet of things” is already upon us (2014+). Pieces of mail and profitability of US Postal service peaked in 2006. Plummeting ever since due to rise of email and decline of direct mail open rates. Is your organization ready?

Logistics 110

Logistics Direct Mail Manufacturing Finance 110

Adobe Experience Cloud Blog

JULY 10, 2017

Marketing campaigns, direct mail, email newsletters help you do much more than simply relay information. A 2014 Johns Hopkins stud y of popular Super Bowl ads found that the key to popularity wasn’t humor or a crazy stunt, it was the type of stories that followed a dramatic arc. If it tells a great story, it can.

Branding 134

Branding Direct Mail Entertainment Thought Leadership 134

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. Source: Hubspot state of inbound report, 2014].

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Content Marketing Institute

MAY 14, 2018

Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. Buffer , 2014). Getting executive sign-off on video marketing can be challenging, but it can be done.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111