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AUGUST 26, 2024

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. Clearly, this campaign took a major investment of time, money and creativity.

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9 Internet Trends Charts You Need To See

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Key Consideration: Does your marketing mix spend an appropriate amount of money in the channels where your audience spends their time? Disruption in the Mobile Industry as iOs and Android have taken massive market share in just 6 years going from 5% to 88%. Pieces of mail and profitability of US Postal service peaked in 2006.

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Marketing Pro Pulse

5 key trends we’re seeing in B2B marketing

9 Internet Trends Charts You Need To See

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