2014 Direct Mail Thought Leadership 
Adobe Experience Cloud Blog
NOVEMBER 11, 2015
When it came to ABM in the 90s, cold calling, direct mail, industry events, or in-person meetings (which mostly revolved around sales, not marketing) were the only options. If we fast forward to very recently, in 2014, the Acquity Group found that 94% of business buyers do some form or online research before making a purchase—with 84.3%
Adobe Experience Cloud Blog
JULY 10, 2017
Marketing campaigns, direct mail, email newsletters help you do much more than simply relay information. A 2014 Johns Hopkins stud y of popular Super Bowl ads found that the key to popularity wasn’t humor or a crazy stunt, it was the type of stories that followed a dramatic arc. If it tells a great story, it can.
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Adobe Experience Cloud Blog
MARCH 30, 2016
Even the best direct mail piece still takes a few days to arrive. In a world where buyers demand immediate, relevant information, it’s infinitely easier to fulfill those demands via digital channels because we can listen to the requests and automatically respond.
Adobe Experience Cloud Blog
SEPTEMBER 1, 2016
Slate’s Adele Dazeem name generator spoofed John Travolta’s bungling of singer Idina Menzel’s name at the 2014 Oscars; it was the most viewed article in Slate’s history . Personalized direct mail is concrete and unexpected, and it can also be more credible and tap into your buyers’ emotions.
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