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Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, directmail efforts, and all the rest. Buffer , 2014). To drive your point home, highlight existing assets – whitepapers, articles, blog posts, etc.
Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, directmail and other aggressive techniques that interrupt people in their daily lives. Source: Hubspot state of inbound report, 2014].
Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic. Even the best directmail piece still takes a few days to arrive. Finally, marketers can justify where, how, and why they are spending their money.
I can send you that 2014 report and you can see it. I think those are still both directmail particularly in the print category. And then in the outer ring, you have these long term branding and awareness programs and Print certainly falls into there, and directmail can. Louis Gudema: Yeah, absolutely.
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