Remove 2014 Remove Direct Mail Remove Whitepaper
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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. Buffer , 2014). To drive your point home, highlight existing assets – white papers, articles, blog posts, etc.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. Source: Hubspot state of inbound report, 2014].

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Where Your Customers Go, Your Budget Should Follow

Adobe Experience Cloud Blog

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic. Even the best direct mail piece still takes a few days to arrive. Finally, marketers can justify where, how, and why they are spending their money.

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Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

I can send you that 2014 report and you can see it. I think those are still both direct mail particularly in the print category. And then in the outer ring, you have these long term branding and awareness programs and Print certainly falls into there, and direct mail can. Louis Gudema: Yeah, absolutely.