Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. Did You Know?

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

AUGUST 11, 2015

According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%). It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Slate’s Adele Dazeem name generator spoofed John Travolta’s bungling of singer Idina Menzel’s name at the 2014 Oscars; it was the most viewed article in Slate’s history . Personalized direct mail is concrete and unexpected, and it can also be more credible and tap into your buyers’ emotions. Get Personal.

Direct Mail 91

Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91