Adobe Experience Cloud Blog

JANUARY 5, 2015

So it’s no wonder that 93% of marketing respondents to StrongView’s 2014 Marketing Trends Survey say they plan to increase or maintain spending on activities focused on customer engagement. But how can they increase engagement? Customer Activation!

Customer 134

Customer eBook Thought Leadership Market Trends 134

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? You have their attention -- take advantage of it.

eBook 145

eBook CRM Marketing Marketers 145

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Download our ebook: Optimize Your B2B Advertising with Personalized Retargeting. .

Outbound Marketing 134

Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 30, 2014

As Gartner’s Jake Sorrofman and Laura McLellan summarize in their Sept 2014 study : “Marketing is expected to create exceptional branded moments at every customer touchpoint.”. Marketing owns the channels buyers use to interact with brands, and is becoming the amplifier of their customers’ voices and insights. The result? Are You Prepared?

Thought Leadership 134

Thought Leadership Marketing Marketers eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. Reports like these ones , and ebooks like this one can help with that struggle! Market the idea of content marketing internally to your team.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. In 2014, Andrew Sobel listed 6 rules for evoking curiosity.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

Customer 78

Customer Transform Entertainment Real Estate 78

Neil Patel

JANUARY 7, 2021

The traffic source is Facebook with post as the medium and a part of the new admin dashboard 2014 April campaign. And, here’s how they perform against other clicks on her eBook. And, she can compare it with her eBook sales through other links. See how easy it is to decipher your campaign details in the URL below. Conclusion.

Real Estate 145

Real Estate User-Generated eBook Analytics 145

AWeber

APRIL 11, 2023

Her advice on surviving and thriving as a single mom had already garnered some 2,000 email subscribers by the time she signed up for AWeber in 2014. It was an eBook featuring the most important advice she’d assembled on her blog. After a humble 2,000-email start in 2014, she’s since grown the list to over 56,000 subscribers.

eBook 81

eBook Communications Product Customer 81

Hubspot Marketing

NOVEMBER 8, 2017

So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information. December 16, 2014. We looked at five of our conversion paths: Average ebook or gated offer downloads. The 90-day conversion rates for each path were as follows: Ebook/gated offers: 0.7%. On-site chat.

eBook 145

eBook Communications User-Generated Place 145

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

The feedback it generates is a great source of content, giving you insights on blog topics and ideas for long-form content, such as ebooks. Using iBeacons , introduced in 2014, attendees can see users that were around them to facilitate a richer networking experience. Image source.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Duct Tape Marketing

AUGUST 28, 2015

In October 2014, he wrote an eBook for HourlyNerd, LinkedIn, and Hubspot on personal online branding, and in January 2015, he wrote a sales eBook on how to use your 2014 sales data to plan for a strong 2015.

Direct Mail 78

Direct Mail eBook Shipping SEO 78

Duct Tape Marketing

FEBRUARY 10, 2014

I’ve updated the calendar element with my plan for 2014. My editorial themes for 2014: January – Planning and organizational development. eBook – People really seem to love eBooks and they are an essential element in our list building efforts. Most themes lend themselves nicely to an eBook compilation.

eBook 78

eBook Outbound Marketing PR Marketing Strategy 78

Rock Content

OCTOBER 26, 2015

In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. Matt is passionate about the latest content marketing trends and best practices for video, infographics, eBooks and more. And then there’s LinkedIn. Follow him on Twitter @matt_cooper.

Content Marketing 67

Content Marketing User-Generated PR eBook 67

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

In fact, compared to other marketing initiatives, the 2014 ITSMA Account-Based Marketing Survey found that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic.”. Top 5 Benefits of Account-Based Marketing. Benefit 1: Clear ROI. Effective ABM drives clear business results. Benefit 2: Reduced Resource Waste.

Thought Leadership 134

Thought Leadership Inbound Marketing Marketing Marketers 134

Hubspot Marketing

APRIL 21, 2022

This can take the form of insightful blog posts, webinars, ebooks, or social media posts that give information to solve initial concerns and slowly familiarize prospects with how your product can help them. Editor's Note: This post was originally published in March 2014 and has been updated for accuracy and comprehensiveness.

Price 145

Price CRM eBook Marketing 145

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc. Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

MARCH 17, 2022

Anytime we run a campaign to promote an ebook, webinar, or another valuable piece of content, I want to have at least five creatives to test on Twitter," she said. 2014 and has been updated for comprehensiveness. Showers would use Canva to create images in bulk for HubSpot's campaigns on social.

Management 121

Management Promotion eBook Branding 121

Hubspot Marketing

OCTOBER 31, 2023

So, if you‘re sending an email to offer your audience the chance to download a free ebook, you’d consider anyone who actually downloads that ebook to be a conversion. Editor's Note: This post was originally published in March 2014 and has been updated for accuracy and comprehensiveness.

Email Marketing 137

Email Marketing Analytics User-Generated Marketing 137

Hubspot Marketing

DECEMBER 26, 2023

That could be anything from a one-time welcome discount, a free gift, access to useful tools for those in your industry , or more content such as gated ebooks. Editor's Note: This post was originally published in October 2014 and has been updated for freshness, accuracy, and comprehensiveness.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Duct Tape Marketing

MARCH 21, 2014

You might just be surprised with where content marketing is headed in 2014. Because 52% of marketers outsource writing and 55% say their biggest challenge is producing enough content, we might assume blogs, web content, ebook offers, and articles take up more time than marketers can give. Photo credit: freedigitalphotos. How We Market.

Whitepaper 78

Whitepaper eBook Marketing Marketers 78

Marketing Insider Group

AUGUST 30, 2021

They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). This is why you want customer advocates.

Whitepaper 141

Whitepaper CMO Marketing Marketers 141

Unbounce

JULY 22, 2020

These allowed businesses to gate their content for Facebook likes (earning them the nickname “like gate”), but they haven’t been available since 2014. Plus, your copy should tell them exactly what happens when they do that thing: for example, “get the ebook” rather than “submit” on a form.

Food 145

Food User-Generated Advertisers Advertising 145

Duct Tape Marketing

OCTOBER 9, 2015

One of these such instances was a presentation he gave at the end of 2014 where he gave away 29 Growth Hacking Quick Wins. Visit site –> Give them incentive e.g. ebook, whitepaper, video–>Provide email–>build relationship & educate by sending valuable content –> they sign up. Now this presentation is 198 slides….so

Whitepaper 78

Whitepaper Finance eBook Education 78

Neil Patel

SEPTEMBER 21, 2020

In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2. blog post, whitepaper, ebook, infographic), lead to a conversion? Single Grain – Best for Conversion-Driven Content Marketing. Budget: $10,000+. Does this piece of content (e.g., How far are people reading into your content?

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

AWeber

NOVEMBER 22, 2023

Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter. Turn it into a PDF that people can download. This lets you promote relevant services and exclusive offers.

eBook 104

eBook Marketing Plan Influencer Marketing Marketing 104

Duct Tape Marketing

AUGUST 1, 2024

He is a LinkedIn Ads Pro who founded b2linked.com, the LinkedIn ads agency in 2014. So if a marketer goes, Ooh, I just got this new ebook, I want to go publish, they go in and they create a campaign and they call it ebook. Otherwise you're just creating like, here's an ebook, here's a guide, here's a thought leader.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place.

Affiliate Marketing 118

Affiliate Marketing Non-Profit Finance Promotion 118

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Software companies have become tech teachers with how-to videos and eBooks. It’s not rented space. How the Experts Define Content Marketing. Marketing automation.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

JANUARY 11, 2023

Links to articles or ebooks? Editor's note: This post was originally published in August 2014 and has been updated for comprehensiveness. Take a look at these ideas for high-performing blog posts. Then jot down the content types or resources you can curate to support your post ideas. Are they videos? Slideshows? Charts and graphs?

Thought Leadership 128

Thought Leadership SEO Inbound Marketing eBook 128

Duct Tape Marketing

DECEMBER 7, 2015

But that doesn’t mean that your older customers are not doing the same thing: following a 2014 study, Google made it widely known that half of consumers will visit a store the same day they run a local search. The younger your target customer is, the more likely it is that they are shopping online. About The Authors.

SEO 53

SEO eBook Finance B2C 53

Marketing Insider Group

AUGUST 30, 2021

They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). This is why you want customer advocates.

Whitepaper 95

Whitepaper CMO Marketing Marketers 95

Hubspot Marketing

JANUARY 11, 2023

If your company sells a high-priced service that requires more lead nurturing, include a CTA leading them to an ebook or template to help them accomplish their goal. Growing your audience is imperative to your business, and using different mediums — such as podcasts, ebooks, and more — to distribute your content will help you do just that.

User-Generated 145

User-Generated Law SEO Promotion 145

Rock Content

SEPTEMBER 5, 2017

Educational blogs, white papers, infographics, ebooks, guides, and videos that resonate with each buyer persona and buyer journey stage will prove incredibly useful for your sales reps by helping lead to better conversations and exchanges over social networks. Sept 15, 2014. Step 4: Develop Your Buyer-Focused Content Strategy.

Whitepaper 49

Whitepaper eBook Education CRM 49

Duct Tape Marketing

JANUARY 25, 2016

Like the mobile friendly ranking update that was launched in 2014, Google is now starting to give some pretty strong hint that schema will become a direct ranking factor. When you see event data or review data within a search result, aren’t you more compelled to click those results? . But wait, there’s more. The Three Schema Formats.

SEO 53

SEO User-Generated eBook Place 53

Duct Tape Marketing

JANUARY 31, 2018

From everything from giving up their email addresses to get that must have email or rather ebook that they want, they’ve got to opt in with their email to get it. It was July 4th, 2014, and it was the first time I had ever done July 4th in the US. Chris Ducker: Absolutely. So, we’ve got the online products.

eBook 65

eBook Price Branding Energy 65

Duct Tape Marketing

DECEMBER 1, 2022

So four years later, when the, the old and unapproved version came out, it was at a point in time where 2014, where people were starting to take content marketing pretty seriously. You know, it was kind of a thing that some people were doing, but not very consistently. 16:02): Like just allowing a little bit of personality to shine through.

Whitepaper 97

Whitepaper Communications Branding Content Marketing 97