Remove 2014 Remove eBook Remove Inbound Marketing
article thumbnail

How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

At the same time, personalization and retargeting have become increasingly popular (although separate) strategies for both outbound and inbound marketing, and now marketers can apply those strategies to digital advertising. It isn’t enough to allocate a digital marketing budget and hope for the best.

article thumbnail

The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Custom content influences 61% of consumers ( Dragon Search Marketing ). HubSpot is influential when it comes to inbound marketing. Facebook Lead Ad.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot Marketing

Ebook - An ebook is an electronic version of a book. However, most ebooks are not actually available in print (unless you print them). For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. These are typically published in PDF form.

eBook 145
article thumbnail

What Is Account-Based Marketing (ABM) and Is It Right for You?

Adobe Experience Cloud Blog

In fact, based on the nature of your market, there may be a much more effective approach to achieve your goals—account-based marketing (ABM). What Is Account-Based Marketing? Account-based marketing is, in many ways, the exact opposite of the inbound marketing tactics I mentioned above. Benefit 1: Clear ROI.

article thumbnail

How to Create a Curated Blog Post [+5 Free Blog Post Templates]

Hubspot Marketing

And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Links to articles or ebooks? Editor's note: This post was originally published in August 2014 and has been updated for comprehensiveness. Mind-blowing, right? Are they videos? Slideshows? Charts and graphs?

article thumbnail

The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Neil Patel

Pigeon (July 2014): Worked to integrate local search results like Google Maps. The reason is because visitors who search for informational keywords like: How to clear acne with home products How to install WordPress Make money online for free Free ebook download Top 10 free article spinners. Learn How Your Audience Finds Your Site.

SEO 145
article thumbnail

New Blogging Statistics: What Content Strategies Work in 2022? We asked 1016 Bloggers

Orbit Media Studios

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. That’s 74% more time than in 2014 when we first conducted this research.

B2C 145