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Marketing Trend Watch: 2014 Planning Survey

Adobe Experience Cloud Blog

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Modern Marketing'

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How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. It isn’t enough to allocate a digital marketing budget and hope for the best.

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Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

This can take the form of insightful blog posts, webinars, ebooks, or social media posts that give information to solve initial concerns and slowly familiarize prospects with how your product can help them. Editor's Note: This post was originally published in March 2014 and has been updated for accuracy and comprehensiveness.

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