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According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. It isn’t enough to allocate a digital marketing budget and hope for the best.
I’ve updated the calendar element with my plan for 2014. My editorial themes for 2014: January – Planning and organizational development. February – Offline marketing. March – Content marketing. May – Outboundmarketing. June – Marketing automation. July – Marketing strategy.
Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.
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