Adobe Experience Cloud Blog

DECEMBER 15, 2014

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. We ran the download report in Marketo and determined that our asset has been downloaded 40,791 times since June 2014. And that is only from June of 2014!

Thought Leadership 134

Thought Leadership eBook Content Marketing Analytics 134

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Download our ebook: Optimize Your B2B Advertising with Personalized Retargeting. . Targeting and Personalization'

Outbound Marketing 134

Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 30, 2014

As Gartner’s Jake Sorrofman and Laura McLellan summarize in their Sept 2014 study : “Marketing is expected to create exceptional branded moments at every customer touchpoint.”. Welcome to the Era of Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The result?

Thought Leadership 134

Thought Leadership Marketing Marketers eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. Reports like these ones , and ebooks like this one can help with that struggle! Market the idea of content marketing internally to your team. Until next time, Cleveland!

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

In fact, compared to other marketing initiatives, the 2014 ITSMA Account-Based Marketing Survey found that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic.”. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Top 5 Benefits of Account-Based Marketing.

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Thought Leadership Inbound Marketing PR Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

The feedback it generates is a great source of content, giving you insights on blog topics and ideas for long-form content, such as ebooks. Using iBeacons , introduced in 2014, attendees can see users that were around them to facilitate a richer networking experience. Image source. Join the conversation in the comments section below.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Software companies have become tech teachers with how-to videos and eBooks. More leads.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

JANUARY 11, 2023

Content curation can help brands develop thought leadership and add diverse perspectives. Links to articles or ebooks? The blog is also a great resource for trends and thought leadership. Editor's note: This post was originally published in August 2014 and has been updated for comprehensiveness. Slideshows?

Thought Leadership 128

Thought Leadership SEO Inbound Marketing eBook 128

Duct Tape Marketing

AUGUST 1, 2024

05:35] How does the concept of thought leadership integrate with LinkedIn ads? He is a LinkedIn Ads Pro who founded b2linked.com, the LinkedIn ads agency in 2014. So if a marketer goes, Ooh, I just got this new ebook, I want to go publish, they go in and they create a campaign and they call it ebook. Yeah, okay.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Hubspot Marketing

JANUARY 11, 2023

If your company sells a high-priced service that requires more lead nurturing, include a CTA leading them to an ebook or template to help them accomplish their goal. Aside from SEO, quotes, thought leadership, and original research will also improve the reader's experience. Mistake: You don't use data as evidence.

User-Generated 145

User-Generated Law SEO Promotion 145

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That’s 74% more time than in 2014 when we first conducted this research. On average, blog posts are 70% longer than they were in 2014. Welcome to the 9th annual blogging survey. Mark Schaefer, Author, Marketing Rebellion.

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B2C eBook Analytics Promotion 145