Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc. Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

AUGUST 30, 2021

They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). See what I mean?

Whitepaper 141

Whitepaper CMO Marketers Marketing 141

Duct Tape Marketing

MARCH 21, 2014

You might just be surprised with where content marketing is headed in 2014. The most popular choices are probably evident, such as social media, blogging, e-newsletters, articles, case studies, videos, white papers, and infographics. The latest collection comes from various sources, all giants in the content marketing field.

Whitepaper 78

Whitepaper eBook Marketers Marketing 78

Hubspot Marketing

APRIL 21, 2022

This can take the form of insightful blog posts, webinars, ebooks, or social media posts that give information to solve initial concerns and slowly familiarize prospects with how your product can help them. Whitepapers. Brainstorm ways to position your solution as your persona enters the consideration stage.

Price 145

Price CRM eBook Marketers 145

Duct Tape Marketing

OCTOBER 9, 2015

One of these such instances was a presentation he gave at the end of 2014 where he gave away 29 Growth Hacking Quick Wins. Visit site –> Give them incentive e.g. ebook, whitepaper, video–>Provide email–>build relationship & educate by sending valuable content –> they sign up.

Whitepaper 78

Whitepaper Finance eBook Education 78

Neil Patel

SEPTEMBER 21, 2020

In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2. blog post, whitepaper, ebook, infographic), lead to a conversion? Single Grain – Best for Conversion-Driven Content Marketing. Budget: $10,000+. Does this piece of content (e.g.,

Content Marketing 134

Content Marketing Finance Marketers Marketing 134