Martech

AUGUST 4, 2022

They needed to start their email list — and build their online presence — from scratch. At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines.

Customer 117

Customer Entertainment Food Email Marketing 117

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape. Social marketing.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketers 134

Duct Tape Marketing

AUGUST 15, 2024

That was when I did my first launch, was 1997 and developed it, started publishing this as a course in 2005, came out with the first edition of the book in 2014. ActiveCampaign is that rare platform that's affordable, easy to use, and capable of handling even the most complex marketing automation needs. Duct Tape Marketing podcast.

Product 94

Product Transform Copywriting Customer loyalty 94

Marketing Insider Group

JANUARY 2, 2015

We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Content marketing is necessary to efficiently build your business.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Hubspot Marketing

APRIL 12, 2019

While they have a CRM and marketing automation functionality, they also have several other features to run and grow a small business, including but not limited to: Email marketing. ActiveCampaign is an integrated email marketing, marketing automation, and small business CRM. Landing pages. Image Source.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Litmus

MARCH 11, 2016

When it comes to email marketing, it’s all about your audience. Use Litmus Email Analytics to discover which email clients are most popular with your subscribers. As of Q4 2014, Apple had sold 12.3 The post February 2016 Email Market Share: Mobile Opens Climb Back to 55% appeared first on Litmus Blog.

Email Marketing 66

Email Marketing User-Generated Analytics Marketers 66

Rock Content

JULY 20, 2020

Having an Email Marketing strategy today is not a question of if but how. The market was so flooded by email marketing strategies in recent years that many of us think of it as an annoyance or even spam. But just like it’s edible namesake, email spam conjures images of bland, prepackaged, low-effort food.

Email Marketing 72

Email Marketing Food CMO Marketers 72

AWeber

SEPTEMBER 6, 2022

The biggest challenge she faced while growing her business was getting email sign-ups. Emma knew when she signed up for AWeber in 2014 that email marketing was the key to connecting with her readers and keeping her audience growing. At the time she had 2,000 email addresses. Emma Johnson.

Email Marketing 119

Email Marketing Digital Marketing Education Customer 119

Marketing Insider Group

SEPTEMBER 23, 2015

Its Holiday 2014 spot, “ The Song ” proved yet again that technology could have a sweet, sentimental and very human side. Their “Share A Coke” campaign was a standout campaign of 2014, and it’s still going strong this year. Brands who value a lively tone of voice would to well to check out Taco Bell’s social media content. Refinery 29.

Content Marketing 111

Content Marketing Branding Food Millennials 111

Adobe Experience Cloud Blog

MARCH 4, 2015

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). Your Marketing Efforts Need to Be Where Your Prospects Are. How crucial is website engagement to revenue generation?

New Markets 134

New Markets Thought Leadership Education Marketers 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

Depending on the volume of campaigns and overall activity, Howard Sewell, Spear Marketing’s president, recommends the following: One CRM administrator. One Technical Program Manager (HTML/Email Campaign Launches). One Email Marketing Manager (Strategist/Content Writer). Director of Marketing at Marketo. “

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Duct Tape Marketing

JULY 29, 2016

Spam Laws, Email Marketing, and Compliance written by Guest Post read more at Duct Tape Marketing. Every year, governments increase restrictions on unsolicited email. These laws not only apply to companies located within a specific country’s jurisdiction, but to any entity sending emails to citizens within that country.

Law 53

Law Email Marketing Marketers Marketing 53

Hubspot Marketing

JULY 10, 2018

Email Marketing Lead Generation Strategies. In a world of posts, likes, and shares, email doesn’t look sexy, but it is as relevant today as it was years ago. In fact, email is often the bridge between marketing automation and CRM, two cloud solutions most widely used by marketers today.

Inbound Marketing 144

Inbound Marketing User-Generated Whitepaper Email Marketing 144

Practical eCommerce - Marketing

FEBRUARY 14, 2022

There's no better ecommerce revenue driver than engaged email subscribers. This rundown, for WooCommerce and WordPress merchants, we first published in 2014. The post 14 Free WordPress Plugins to Build an Email List appeared first on Practical Ecommerce. Here's the latest update.

eCommerce 96

eCommerce Email Marketing Advertisers Advertising 96

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

AWeber

FEBRUARY 12, 2024

And email marketing has always been the best way to increase repeat sales. In this article, we’re going to share the different ways some of the top 100 Etsy sellers are using to collect email addresses. So keep giving them opportunities to opt in to receive communication from you and build your email list.

Real Estate 120

Real Estate Promotion Communications Shipping 120

Adobe Experience Cloud Blog

JANUARY 2, 2014

Depending on the volume of campaigns and overall activity, Howard Sewell, Spear Marketing’s president, recommends the following: One CRM administrator. One technical program manager (HTML/email campaign launches). One email marketing manager (strategist/content writer). Director of Marketing at Marketo. “

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. This set the stage for email marketing as we know it today.

Email Marketing 76

Email Marketing User-Generated Communications Place 76

Duct Tape Marketing

JANUARY 6, 2014

2014 is upon us, and now is as good a time as any to take stock of how you’re spending your time and money. So what can you do about this in 2014? Make one small change and commit to it in 2014. 2014 is around the corner. Related posts: Create Your Marketing Calendar Today Get this year started on the right foot.

Health 78

Health CRM Marketing Plan Marketing Strategy 78

Hubspot Marketing

DECEMBER 26, 2023

Email Marketing Very much still in the game, lead generation via email marketing ranks 4th in marketer use by a minuscule 1% behind website/blog/SEO. The hot topic in email marketing for lead generation is using AI and process automation connected to CMS data to make your email blasts personalized.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

APRIL 10, 2024

He founded CloudToShare in 2014 and hasn’t looked back. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy. He has laid his foundation for CRM at Philips and Ericsson.

CRM 115

CRM Inbound Marketing CMO Management 115

Litmus

OCTOBER 9, 2018

With 28% of all emails read on Apple’s iPhones , changes to Apple’s phones, the mobile operating system, and its email rendering can make a big difference to the email marketing world. So it’s no surprise that email geeks have monitored the release of Apple’s new phones. Learn more ?. Not a Litmus customer yet?

Email Marketing 47

Email Marketing Marketers Marketing Branding 47

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing is a marketing model that requires a lot of marketing messages to be pushed out through various channels in the hope that the right message makes it to the right person. This is an expensive marketing model. Outbound marketing is a very expensive endeavor. photo credit: State of Inbound 2014.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Martech

SEPTEMBER 29, 2021

To address this challenge, they partnered with Bluecore, a marketing cloud platform that specializes in the digital retail space. Originally launched in 2014 as email automation platform TriggerMail, Bluecore rebranded in 2015 and added more personalization functionality across the broader digital shopping journey.

Transform 98

Transform Retail Finance eCommerce 98

Marketing Insider Group

MAY 21, 2014

.” Jo Roberts is the Senior Product Marketing Manager at MarketingProfs host of their awesome B2B Forum. According to Jo, MarketingProfs benefits from a very large list of subscribers, so (frequent) email marketing comes out on top of our tactics list for direct attendee acquisition and revenue. We truly believe that.

Event Marketing 111

Event Marketing Marketers Marketing Fashion 111

Content Marketing Institute

DECEMBER 11, 2018

Email newsletters will re-emerge as an important nurturing vehicle, says @annhandley. HANDPICKED RELATED CONTENT: Cook Up Email Marketing Automation With These 6 Recipes. 85+ Predictions on Content Marketing in 2019 from Content Marketing Institute. Cover image by Joseph Kalinowski/Content Marketing Institute.

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. 2014 - Musical.ly Many of the most popular videos are still quoted today. launched, letting users create short lip-sync videos.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Bannerflow

DECEMBER 8, 2021

According to Statista , digital buyers have been increasing year-on-year worldwide between 2014 and 2021. billion in 2014. Harness the power of your email marketing data. Being on the pulse of online advertising trends could be crucial as we move into 2022, recent findings have suggested. Closely look at social insights.

Advertising 98

Advertising Advertisers Retail Digital Buyers 98

Hubspot Marketing

DECEMBER 5, 2023

For example, if you develop email marketing campaigns, list Email marketing, Drip campaigns, Copywriting, [Industry] email marketing , and so on. Editor's note: This post was originally published in August 2014 and has been updated for comprehensiveness. Are you a job seeker?

Thought Leadership 115

Thought Leadership Copywriting Education Email Marketing 115

Buffer Marketing

NOVEMBER 8, 2023

Newsletter metrics Email marketing is another excellent tool for that content marketer’s toolbox. Email is an owned channel — no tricky algorithms to contend with — and it’s one of the most direct and reliable ways to reach your audience. It was (and is!) high-quality content, too.

Content Marketing 135

Content Marketing User-Generated Analytics Marketers 135

Hubspot Marketing

NOVEMBER 22, 2023

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. Step 1: Choose an email newsletter tool.

Law 113

Law Key Performance Indicator Email Marketing Entertainment 113

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited. Interactive emails aren’t easily measured. Carousel or image gallery.

Real Estate 89

Real Estate Whitepaper Retail Email Marketing 89

Litmus

JULY 21, 2020

It’s no secret that email marketers are incredibly busy. According to our State of Email Survey, 69% of teams have up to 10 emails in production at any given time, and it takes 53% of teams 2 weeks or more to produce just one of those emails.

Transform 90

Transform User-Generated Branding Email Marketing 90

Neil Patel

DECEMBER 9, 2022

HubSpot defines marketing automation like this: Marketing automation uses software to automate monotonous marketing work. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. As marketers, we’re constantly stretched for time.

CRM 140

CRM Marketers Marketing Social Media Marketing 140

Litmus

APRIL 19, 2019

But a lot has changed since we first started The Email Design Podcast back in 2014. The email world has evolved into a more mature industry. It’s no longer a few dedicated developers, copywriters, and marketers working in obscurity to grow their businesses. Email marketing is itself huge business.

Copywriting 68

Copywriting Email Marketing Marketers Marketing 68

Adobe Experience Cloud Blog

MARCH 30, 2016

Unfortunately, a lot of traditional organizations are stuck in hub-and-spoke mode, with email marketing, social media marketing and mobile marketing arms simply tacked onto their traditional core marketing department—which is often most adept at legacy mass marketing that’s becoming ever less relevant.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91