Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Image source.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Martech

MARCH 23, 2023

They are also using hybrid events (a mix of in-store and virtual participation in a single event) to increase the wow factor for shoppers who choose to shop in-person instead of online. Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. Live demos.

Retail 112

Retail Shoppers B2C Manufacturing 112

Martech

APRIL 10, 2024

He founded CloudToShare in 2014 and hasn’t looked back. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy. He has laid his foundation for CRM at Philips and Ericsson.

CRM 109

CRM Inbound Marketing CMO Management 109

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.

Thought Leadership 134

Thought Leadership Inbound Marketing Marketing Marketers 134

Marketing Insider Group

JANUARY 4, 2021

Jaime is Senior Marketing Specialist at RSM and an experienced marketing and communications professional who has led RSM’s marketing webinar program since 2014. We look forward to hearing more in the future as you expand and innovate your webinar program at RSM and more. Connect with her on Linked-In.

Transform 142

Transform Communications Education Global Marketing 142

Hubspot Marketing

AUGUST 29, 2023

Use these tips to send marketing events to leads, prospects, and customers alike. Take a look at The Ultimate Guide to Event Marketing to learn more about the types of events you might consider creating to engage and delight potential customers.

Promotion 123

Promotion Event Marketing Place Customer 123

Hubspot Marketing

JANUARY 21, 2019

One of its most successful tactics is to host extreme sports events all over the world. From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there, and everywhere. Innocent Drinks.

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Rock Content

FEBRUARY 1, 2017

For example, your competition published a blog post called “Top 20 Restaurants to Try in Toronto” that ranks well on Google and brings in consistently healthy pageviews – but it was published back in 2014. If it’s relevant to your target audience, why not write the 2017 version with newer, better restaurants?

Social Media Marketing 91

Social Media Marketing Content Marketing Event Marketing Product 91

Content Marketing Institute

OCTOBER 30, 2017

The first field of sunflowers was planted in 2014 to draw attention to the lack of funding for childhood cancer, but the arresting images of sunflowers spread via social have pushed the foundation’s message much farther than typical social media messaging could have achieved.

Branding 89

Branding Manufacturing Content Marketing Place 89

Duct Tape Marketing

JULY 20, 2023

Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of event marketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients? [04:19]

Food 69

Food Event Marketing Entertainment Marketing Mix 69

Marketing Insider Group

JULY 1, 2020

Content marketing started as the alternative to the ad age. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day ! Infographics, videos, event marketing?),

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display.

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing Marketing 134

Econsultancy

DECEMBER 13, 2021

This budgetary optimism was misplaced… However, these cuts have been a slow burn over the course of the last year, where many marketing budgets have not recovered what was originally lost.” ” Until this year, marketing budgets have retained a relatively steady share of revenue, between 10.2-12.1%

Advertisers 52

Advertisers Advertising Retail Shoppers 52