Remove 2014 Remove Event Marketing Remove Inbound Marketing
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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display.

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MarTech’s CRM experts to follow

Martech

This makes sense as she’s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more LinkedIn: Ali Schwanke (13K followers) X/Twitter: Ali Schwanke (6K followers) Dharmesh Shah The founder and CTO of Hubspot, Dharmesh is the voice of CRM.

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What Is Account-Based Marketing (ABM) and Is It Right for You?

Adobe Experience Cloud Blog

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.