Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” According to Tubular Labs data: In 2014, 12.8

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. The social platform arms non-profit organizations with features that help them generate interest in their causes and fundraise. The first is through social challenges.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Hubspot Marketing

OCTOBER 11, 2023

2014 - Musical.ly 2014 - Musical.ly Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. 2018 - TikTok and Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Buffer Marketing

NOVEMBER 23, 2022

But as a power user who joined in 2014 and never left, I can see the signs of the app’s resurgence. In the wake of Elon Musk’s takeover of Twitter, Tumblr is one of the more familiar alternatives people are exploring. Here are some facts to consider as you explore Tumblr as a content channel: There are currently 561.3

Gen Z 144

Gen Z User-Generated Branding Communications 144

Marketing Insider Group

FEBRUARY 9, 2015

But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” And now there are literally thousands of emojis that are gaining worldwide acceptance and allowing en entire generation to communicate across borders. A smiley face is universal. eY4N6tMmpi.

Millennials 111

Millennials Gen Z Marketing Marketers 111

Businesses Grow

JANUARY 5, 2023

There was a study that replicated it in 2014 and 91% of profits went to share buybacks, shareholders, and executives, and 9% went to the people. I read this thing from a Gen Z newsletter, and the person from Gen Z said, we will not be stressed. As I said, I’m not blaming it on Gen Z.

Gen Z 121

Gen Z Place Education Branding 121

Hubspot Marketing

MAY 31, 2024

Here’s a harsh truth: Gen Z doesn’t want to see your banner ad. Research from Bulbshare found that 75% of Gen Z (born between 1997–2012) will avoid ads at all costs. 36% of Gen Z turns to social media over search engines to search for brands, and 39% say that social media has influenced them to buy something.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Hubspot Marketing

DECEMBER 26, 2023

What’s more, in the past 3 months, 22% of the Gen Z demographic has skipped websites entirely for customer service, opting to reach out to brands via direct messaging (DMs) on social media. Editor's Note: This post was originally published in October 2014 and has been updated for freshness, accuracy, and comprehensiveness.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

NOVEMBER 2, 2020

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. Authenticity matters to Generation Z, and they tend to shy away from the ‘ sales-to-drive ’ leads marketing ads. In 2018, Musical.ly

User-Generated 145

User-Generated Gen Z Advertisers Advertising 145

Hubspot Marketing

APRIL 21, 2023

It was also hoping to increase awareness with Gen Z audiences for its new direct shopping feature. Editor's note: This post was originally published in October 2014 and has been updated for comprehensiveness. Problem Fashion brand Vestaire wanted help growing the brand on TikTok.

Gen Z 139

Gen Z User-Generated Promotion Fashion 139

Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Digital Marketer

MARCH 13, 2023

Source: Beloved Brands The popular feminine hygiene brand amplified the success of its viral 2014 marketing success by teaming up with Girls on the Run in 2019 to support the National Access and Inclusion Initiative. Over $750,000 has been donated over the last two years, shining a philanthropic light on Always’ brand image.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. TikTok is the platform to use if your goal is to reach Gen Z; most people on the platform are under 34. The campaign set the standard for how to fundraise on social media.

Non-Profit 124

Non-Profit Gen Z Real Estate Fashion 124

Duct Tape Marketing

FEBRUARY 6, 2024

John (06:35): Well, in fact, you mentioned generational. I have some Gen Z employees and they will turn to discord communities as their first place to go searching rather than a search engine and that behavior. And by the way, this term was coined in 2014, so it's not new. We don't even touch that. What is discord, right?

SEO 90

SEO Transform Gen Z PR 90

verse.ai

AUGUST 6, 2024

Texting Transcends Age Ten years ago, in 2014 , 80% of younger Americans owned a smartphone, while only 50% of adults 50+ owned one. It’s true that younger adults remain highly-engaged with their smartphones and texts, with Millenials sending and receiving 75 texts per day on average and Gen Z, over 128.

Gen Z 59

Gen Z Communications Health New Technology 59

Exposure Ninja

JULY 13, 2022

Changing their strategy in 2014, SHEIN began to acquire their own supply-chain system , moving them away from the drop shipping model and towards being a fully integrated retailer. Their brand appeals to Gen Z consumers who want to be on trend but don’t have lots of expendable income. shein_official. Followers: 4.6m.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Every generation will have its own social media platform. What’s next?

Logistics 101

Logistics Gen Z Management Millennials 101

Econsultancy

DECEMBER 13, 2021

since the survey first began in 2014. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores. ” Until this year, marketing budgets have retained a relatively steady share of revenue, between 10.2-12.1%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Buffer Marketing

DECEMBER 10, 2024

July 13: Embrace Your Geekness Day July 17: National Tattoo Day July 17: World Emoji Day Created in 2014, this day celebrates the growing role of emojis in digital communication. They’re also highly engaging — especially when it comes to how different generations interpret each emoji.

Health 110

Health Transform Fashion Gen Z 110